Our pick$99 Social4.6Trustpilot4.5Google Top 1% global talent
vs
PlanRoosterly4.5G2 · 3 reviews

$99 Social vs Roosterly: Built more for personal brands than small-business social.

Roosterly offers social media management from $99/mo, but its focus leans toward executives, founders and personal brands — with social posts often acting as an entry point to broader PR, SEO and paid-ads services. Its Social Media+ plan lists 16 posts a month with a dedicated account manager.

Roosterly review

What is Roosterly?

Roosterly positions itself around executives and personal-brand authority rather than small-business social media specifically. Its $99/mo Social Media+ plan lists 16 posts and an account manager, but social often serves as a gateway to higher-priced services like sales-funnel and PR work.

For a small business that just wants consistent, done-for-you social content, that broader focus can mean less clarity on the core offer — and the public track record is thin. $99 Social is built specifically for small-business social: pick your post volume, review your content, and our team publishes it, backed by a decade of experience and 10,000+ clients.

Head to head

$99 Social vs Roosterly, line by line.

$99 Social
Roosterly
Starting price
$99/mo
$99/mo
Posts per month
10–30
16
Content quality
Great
Unproven
Customer reviews
4.6Trustpilot4.5Google
4.5G2 · 3 reviews
Custom, branded posts
Scheduled & posted for you
Review before posting
Revisions included
Dedicated account manager
Platforms supported
Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile
Facebook, Instagram, LinkedIn, X
Contract
Month-to-month
Cancel anytime
Team location
US & managed global team Top 1% global talent
India & South-East Asia
In business since
2012
2015
The difference

How $99 Social is better than Roosterly.

01
Top-quality talent

We hire from the top 1% of social media writers and designers worldwide, so the quality and skill behind your posts stay consistent month after month.

02
Planned a month ahead

Your whole month of content is briefed, designed and laid out in advance for your approval — so you can see the full plan before anything publishes, instead of reacting week to week.

03
Flexibility & scale

Add channels and scale posts up or down anytime, thanks to a subscription model and a modular team structure built to adapt to your needs.

04
Cost-efficiency

We use technology to streamline operations and a no-waste model — then pass the savings on to you, keeping the price at $99 since 2012.

Where Roosterly falls short
  • Aimed at personal brandsRoosterly centers on executives and authority-building; $99 Social is purpose-built for small-business social media.
  • Social as an upsell gatewayPosts can mainly serve as an entry point to pricier PR, SEO and ads services, which can dilute focus on your feed.
  • Thin public track recordLimited public reviews make the core offer hard to evaluate; $99 Social has served 10,000+ small businesses since 2012.
Where $99 Social wins
  • Real humans, never an AI millEvery caption is written and every graphic designed by a person on your team. AI only helps us research and brainstorm — it never writes your posts.
  • A whole team, not one generalistA dedicated account manager, a writer, and a designer matched to your industry — the crew an agency assigns to a $3,000/mo retainer, at a fraction of the price.
  • Nothing posts without your approvalReview and approval is built into every post at no extra charge. We never publish content you haven't signed off on.
  • Month-to-month, same $99 since 2012No setup fees, no contracts, cancel anytime — plus a written 14-day money-back guarantee on management plans.
Honest fit

Who is Roosterly actually right for?

Roosterly is built around executives, founders and consultants growing a personal brand — social posts as the front door to authority-building services like PR and SEO. If you're an individual trying to look prominent on LinkedIn and X, that positioning may genuinely fit.

For a small-business feed, the picture is thinner: no review step, no revisions, and a public track record that's hard to evaluate from a handful of reviews. $99 Social is purpose-built for that use case — custom business content you approve before it publishes, from a team that's done it for 10,000+ small businesses.

Making the move

What switching from Roosterly looks like.

Moving from Roosterly reframes the brief from personal authority to business results: posts about your offers, your customers and your local market, written in your business's voice and designed to your brand — with the approval step and free revisions Roosterly's plan doesn't include.

Setup is the standard $99 Social path: submit your brief from the client dashboard, review your first month of content, approve it, and connect your pages through the workspace invitation. Both services are cancel-anytime, so you can time the change to any billing cycle.

Questions

$99 Social vs Roosterly: quick answers.

Only if volume is all that matters. Roosterly's plan doesn't include a review step or revisions, and whether posts are custom isn't clearly disclosed — 10 approved, branded posts typically do more for a business than 16 you never saw before they published.
Its positioning centers on executives and personal brands, with social often serving as an entry point to pricier PR, SEO and ads services. $99 Social focuses specifically on small-business social media.
Its plan doesn't include a review-before-posting step. At $99 Social, approval is built into every post at no extra charge.
4.6/5 · Verified Google reviews

Loved by 10,000+ small businesses.

"I've been using $99 Social to manage social media for my law practice and my non-profit, and I can't recommend them enough. I get regular, professionally written posts that keep both accounts active and engaging — without me carving out hours every week. Five stars, and worth every penny."
MG
Michael Geller
Verified Google Review
"The BEST! Working with my account manager is such a pleasure. Smart, prompt and so helpful! Super pleased with the service!"
AG
Aimee German
Verified Google Review
"My account manager has been an absolute pleasure to work with. Their promptness and communication is greatly appreciated. I've already signed a second account to 99 Social and will most definitely keep using them for any new clients."
BC
Bianca Ciorobara
Verified Google Review
Risk-free · zero commitment

Not feeling it after your first batch of content?
Get your money back.

We're confident in the work our writers and designers will make for you. Every eligible new plan is backed by our 14-day money-back guarantee — no phone tag, no penalty clauses, no scripts to fight through.

  • 14 full days to review your first batch of content and work revisions with your account manager.
  • We'll go through at least two rounds of revisions so we get a real shot at your brand voice.
  • If you still aren't happy, we refund your first month in full.
Read the full policy

Applies to social media management plans (posts & reels). Once posts are published live to your accounts the trial closes — see full terms.

Trusted by 10,000+ small businesses since 2012
Real human writers & designers
Cancel anytime
Get started today

Your next month of posts, already drafted.

20-minute demo call, your first calendar ready in 7–10 business days. From $99/month, cancel anytime.

Backed by our 14-day money-back guarantee
NO CONTRACT · NO SETUP FEE · CANCEL ANYTIME
Posting consistently is the hard part. From $99/month, cancel anytime.14-day money-back