Later is a well-designed visual planner, especially loved for Instagram grid previews and link-in-bio tools. It makes self-scheduling pleasant — but you're still the one making every post. With $99 Social the planning and scheduling are included and the posts are created for you; all that's left is to approve.
Later hands you the tools to schedule posts you make yourself. $99 Social hands you the finished posts and the scheduling. Same publishing power, none of the production work.
The same auto-scheduling and publishing you'd pay for separately is built into every $99 Social plan — at no extra charge.
A real writer and designer create your posts — captions, graphics and all. You don't open a blank calendar; you open a finished one.
Look over your month of content in a few clicks. Approve it, tweak it, or ask for changes — then we schedule and publish it for you.
Later shines as a visual-first scheduler: drag posts onto a calendar, preview your Instagram grid, and manage a link-in-bio page. For someone who enjoys planning their own feed, it's a lovely tool.
The limitation is the same as every scheduler — Later organizes content, it doesn't create it. You still shoot, write and design everything that goes into the planner. $99 Social fills the planner for you with custom, on-brand posts and handles the publishing.
We hire from the top 1% of social media writers and designers worldwide, so the quality and skill behind your posts stay consistent month after month.
Your whole month of content is briefed, designed and laid out in advance for your approval — so you can see the full plan before anything publishes, instead of reacting week to week.
Add channels and scale posts up or down anytime, thanks to a subscription model and a modular team structure built to adapt to your needs.
We use technology to streamline operations and a no-waste model — then pass the savings on to you, keeping the price at $99 since 2012.
We're confident in the work our writers and designers will make for you. Every eligible new plan is backed by our 14-day money-back guarantee — no phone tag, no penalty clauses, no scripts to fight through.
Applies to social media management plans (posts & reels). Once posts are published live to your accounts the trial closes — see full terms.
20-minute demo call, your first calendar ready in 7–10 business days. From $99/month, cancel anytime.