As a small business owner, what is the biggest thorn in your side? Hiring? Inventory management? Production? What about social media content creation? Do you really have time to carefully execute effective marketing campaigns on social media for your company? There are massive benefits to outsourcing your social media management. Not the least of which is the time you get back to invest in your business! Here’s what you need to know about why you should consider hiring an experienced firm to take over your posts.
No matter if you’re a solo superhero or have a team supporting you, there are only so many hours in the day. Social media marketing takes a huge chunk of your time that could be better spent on the plethora of other tasks that are calling your name.Even a service that makes daily posts for you can free up invaluable time each week. The benefits you’ll reap from the increased exposure on social media are well worth the investment!
One of the biggest mistakes business owners make on social media is spamming promotional content or overloading their company’s feed with personal posts simply because they don’t know what else to do. When you hire a company to post for you, the quality (and therefore effectiveness) of your social media efforts will skyrocket. Today’s consumer doesn’t want to be sold on anything. They want to be educated! With a team of experts carefully crafting informative and helpful social media content that is personalized for your company, you’ll notice a difference almost immediately in the response from your audience.
When you have such an important task reliably taken care of, that is a weight off of your shoulders. Not having that nagging feeling of “I need to hop on and post something today.” hanging over your head can provide a sense of relief that you wouldn’t believe!Think of all the hours you’ve spent staring at a blank post trying to figure out what to say that would actually be helpful for your business. There is also the stress of having that task looming over you, distracting you from the important stuff. A content creation service can remove that worry by making sure your feed is always full of beautiful and engaging content.
Whether they are consciously aware of it or not, your audience can tell when your posts are not polished and professional. The impression they have of your brand is largely dictated by how much of an authority figure you appear to be.A professional company can make you a star by curating relevant, helpful, and informative information for your audience, which is vital for building the relationships and brand loyalty that will propel your business to success.
Consumers appreciate reliability and consistency. Human beings are creatures of habit after all, and as much as it seems like we want newness all the time, consistency is comforting. Outsourcing your social content creation means that you can rest assured that your brand is being represented in a consistent way across all your platforms.Think about all of your favorite brands. Coke, Johnson & Johnson, 3M, all the big guys. What comes to mind when you think of them? I bet you can name their company colors right off the top of your head. When you see a post from them on social media, it is immediately recognizable. They keep their message, branding, and even their color palette consistent across all of their marketing channels. This is the power of hiring professionals!
The goal of every professional content writer is to improve engagement wherever it’s getting posted. They do this not only by creating captivating content but also by asking questions that start conversations! Let your social media content creation company know what kinds of conversations you’d like to start with your audience and they will get the ball rolling, striking up a buzz around your next sale or an event you have coming up, for example.
If you’ve done even a modicum of research on how to market your business, you’ve run across the term SEO. Otherwise known as search engine optimization. Simply put, this is how the search engines like Google know how to rank your business’s content in search results. But did you know that hashtags function like SEO for your social media? Hashtags and keywords dictate how findable your content is on social media when people are searching. A social media content creation company can optimize your hashtags to obtain the best reach.
You may be wondering whether these companies function like content mills and just slap the same thing on every account. The short answer to this is a resounding No! There are some lower-quality companies or recent startups that don’t have the expertise needed to customize the attention they pay to each client. However, the vast majority of social media content creation companies will curate content specifically centered around your business. Stiff competition, such as there is in the digital marketing world, tends to make companies up their game to survive, and this is good news for you!How much a marketing firm wants to learn about you and your company is actually a great indicator of how well they will customize your content. When you are researching companies to post for you, take note of what questions they ask. If they aren’t asking about your goals, mission, and what makes you stand out, keep looking.
How does $99 a month sound? For that crazy low price, you can get daily content, uniquely written for your company and posted to Facebook and one additional social media account of your choice*! Amazing, right?That’s what $99 Social offers our clients, and that’s just our standard plan! We have lower and higher options based on what you need for your business. Don't forget to ask about our add-on packages for Instagram, you can customize your service to your heart’s content! Even the smallest social media budget can fit that in, so reach out today to learn more about our amazing Content Specialists and what they can do for your business.*Network of choice options: Twitter, LinkedIn, Google My Business, or Pinterest. Instagram is only available as a Lite or Deluxe add-on.