You did your homework, compared your options, and chose $99 Social to handle your social media content. Thank you! That's a smart move for any small-business owner who'd rather run their business than wrestle with the endless content treadmill. But now that the pros are on the job, you might be wondering: what do I do next?
Here's the honest truth in 2026: the best results come from a partnership. While our team handles the heavy lifting (planning, writing, designing, scheduling, and keeping up with every algorithm change), our most successful clients lean in too. The good news is that your part is light. A few simple habits on your end can dramatically amplify everything we create. Here's how to get the most out of your content creation service.
Spread the Word to Your Existing Audience
Your current customers and contacts are your warmest audience, so let them know your social presence is active and worth following. Send a quick email to your subscriber list, mention it in your newsletter, and add a friendly note at the bottom of your invoices or order confirmations: "Follow us on Instagram and Facebook for tips and updates."
Early follows, likes, and comments from real people send a strong trust signal to the platforms. That early traction gives the content we're publishing a real head start instead of launching to crickets.
Share Real Photos and Behind-the-Scenes Moments
In 2026, audiences crave authenticity. Polished stock imagery still has its place, but the posts that truly connect show the real you, your team, your products, and your space. A quick snapshot from your phone of a finished project, a busy morning, or a happy customer (with permission) is marketing gold.
This is especially true for short-form video. Reels, TikToks, and YouTube Shorts dominate reach right now, and they don't need to be cinematic. A 15-second clip of you explaining a tip or showing how something's made often outperforms a glossy ad. When you send us raw photos and short clips, we turn them into scroll-stopping, on-brand content. Just snap, send, and let us do the rest.
Loop Us In on What's Happening
Nobody knows your business like you do. A quick heads-up about an upcoming sale, a new product, a seasonal special, a community event, or even a milestone gives us the raw material to create timely, relevant content. The more you share, the more your feed reflects what's actually going on, rather than generic filler.
You don't need to write the posts (that's our job). A one-line message like "We're launching a summer special on June 15th" is plenty for us to build a campaign around.
Make Your Profiles Easy to Find
Great content only works if people can find your profiles. Take a few minutes to connect every touchpoint to your social channels:
- Add clickable social media icons to your website header and footer.
- Link your profiles in your email signature.
- Make sure your Google Business Profile is current and links out to your socials.
- Cross-link your platforms (your Instagram should point to your Facebook, and so on).
These small fixes remove friction. When a customer is curious about you, the path to "follow" should be one easy tap away.
Bridge Your Offline World With QR Codes
QR codes are everywhere in 2026, and for good reason; they make it effortless to connect in-person customers to your online presence. Add a QR code that links to your Instagram or Facebook on your business cards, flyers, menus, packaging, storefront window, or receipts. A foot-traffic customer can follow you before they've even left your shop.
Engage (Just a Little) and Stay in Touch
You don't need to live in your notifications, but a quick reply to comments and direct messages goes a long way. Authentic, human responses build relationships and signal to both customers and AI-powered search tools that your business is active and trustworthy. (Speaking of which, consistent, helpful social content also helps your brand show up when people ask AI assistants for recommendations, an increasingly important way customers discover small businesses.)
If something feels off, or you love a particular post, tell us! Your feedback shapes the strategy, and a content service works best when the conversation flows both ways.
Give It Time and Trust the Process
Social media is a long game. Followers, engagement, and leads build steadily, not overnight. The businesses that win are the ones that stay consistent and let great content compound month after month. You've already made the hardest decision by handing this off to a team that does it every day. Now do your light lifting, stay in touch, and watch your online presence grow. We've got the rest.
