Make More Money By Optimizing Your Company’s Facebook Ads
Social media was once considered the final frontier when it comes to advertising. Millennials had embraced sites like Facebook and Twitter, and they were rapidly growing in popularity, but marketers seemed content to advertise on business homepages and through other media. Of course, that’s all changed. Social media is huge with practically every demographic, and advertising on Facebook in particular is seen as one of the fastest ways to make money online. Facebook is practically the most mainstream marketing platform available right now, so naturally marketers are always trying to find ways to make more money from their Facebook advertising campaigns.
As much as we would like to tell you that there is one simple trick to make more money with your Facebook ads, the truth is that there is still a lot of work you need to put in if you want things to work in your favor. You need to come up with ad copy and an image that grabs people’s attention, and you need a sales funnel that will lead to greater conversions and greater sales for your business. That takes a lot of time, effort, and experimentation, but it really comes down to optimizing your conversions and scaling your business.
Creating a Great Facebook Ad
Before you can do anything else, you need to know how to create a great Facebook ad, one that will grab users’ attention and promise to give them something that they need. This sounds easy, and many advertisers and marketers believe that they know how to do this, but they often fail to craft the right message for their ads. The goal for any advertisement is to connect with the intended audience. You need to identify with what they want and understand how they feel. It helps to create a sense of empathy, which will help you get into the heads of your prospective clients. After that, you can tell them about something that you have or that you’ve found that will provide them with a solution to a problem that they have.
Basically, a good advertisement isn’t about your prospects understanding you, but about you understanding your prospects. You know what it is they want or need, and you make it clear that you know that. It creates an emotional connection between you and your prospects, which is far more likely to lead to sales than cold logic.
You should also have a great image to help sell your business to your prospects. As with crafting a good message, there is more to this than simply posting a picture of what you want to sell and calling it a day. The ideal image size for a Facebook ad is 1200×627, so you will want to get something as close to that as possible. You may also want to crop your image so that nothing is cut off. What you post should look professional, whether it’s a picture of the product you want to sell or something else that is related to your business and your advertisement.
Creating a Magnet
Your magnet will be what you want to sell with your marketing campaign. It is what your advertisements are promising to your prospects, and it can be anything from the products that you are trying to sell to a free ebook or webinar that you can provide to anyone who clicks through your ads and supplies their contact information. This initial magnet should be easy to provide for free or sell, and it should help accomplish a goal that your prospects have. Most importantly, it needs to be relatively easy to use. People want simple solutions to their problems, especially when they make a decision based on emotion.
The Sales Mechanism
Your next major step should be to create a sales mechanism. This is the moment when your prospects are able to make a purchase and become clients, although it shouldn’t be the basis of your entire campaign. Most of your effort should go toward creating a connection between you and your ideal prospect, whomever that may be. Still, the sales mechanism is still vital for obvious reasons. It can be anything from a call to action encouraging your prospects to contact your business for more information about your products or to make a purchase themselves. It can be a link to your business’s website, or even a place where they can sign up for your email list to receive the magnet that we mentioned in the previous tip. Keep in mind that although not everyone will click through to your sales mechanism every time they show interest in your ad, that doesn’t mean that they aren’t still good prospects. As long as you were able to forge some kind of connection, they will remember you and your business, and they could become clients in the future. Be patient; it can take months for a prospect to pull the trigger and purchase what you have to offer.
As with just about any marketing campaign, your Facebook advertisements will require a lot of experimentation before you can find something that really works. It will take some time to really grow an audience and create the kind of connection that you need to turn your prospects into clients, and even then you may have to make some tweaks as Facebook and social media changes over time. Things move quickly on the Internet, so what generates traffic and sales now might not work as well in the future. Keep experimenting and switching things up, and pay attention to how your prospects are responding to your ads. As long as you take the time to make the changes that you need to make and you don’t rest on your laurels, you should be able to make some more money from your Facebook ads. Good luck, and don’t give up if things don’t go your way immediately. As we have said before, it takes time for a marketing campaign to become truly successful.