Key Differences Between LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads
A lead generation form that is used by social media platform these days is a way for platforms to collect user information that can be anything from a name to an email address besides other contact information. The Facebook lead ads are in action since 2015 while on the other hand, LinkedIn has also brought forth a Lead Gen Form.LinkedIn lead gen forms and Facebook lead ads have provided the opportunity to marketers to get their hands on necessary information that they require to target their audience. This allows businesses to focus their energies on the desired groups instead of a random approach towards spreading the word about their products. 99dollarsocial provides you the opportunity to kick back and relax and leave all of your social media marketing tasks to experienced professionals. We handle both Facebook lead ads as well as LinkedIn lead gen forms to acquire the information that you need to boost your sales and profit margins.
While LinkedIn has announced a site upgrade, it is basically recognized as a platform that solely focuses on business. It lacks the important capabilities that could otherwise make it a perfect fit for marketers. During this ongoing year, LinkedIn has introduced a lead generation form that is similar to that of Facebook lead ads. Now when we’ve found the common grounds between the two totally different platforms, we’re going to discuss the comparison between marketing opportunities made available by the two.
Lead Generation Forms
LinkedIn’s information collection form utilizes seven fill-up categories while Facebook’s lead generation form collects more personal information. All seven categories that collect information are relevant to each other in the LinkedIn’s lead generation form. In a scenario where more information is required, it can be picked up from the user profile. Moreover, when it comes to collecting information, LinkedIn’s lead generation form collects information in single steps which makes the information collection form more efficient. On the other hand, Facebook’s lead gen form makes the users go through a terms and condition page which can be a bit discouraging.
On LinkedIn, a user has to switch to a desktop view to fill out the form as it is a difficult task to complete on a mobile app. On the other hand, Facebook lead ads that are comparatively older than that of LinkedIn’s lead form appear like an ad but when clicked a form appears that asks you to enter the required information.
Difference In Users
Both Facebook and LinkedIn are social media websites for personal use that work because of their website users. Both Facebook and LinkedIn allow you to expose your business to different types of audiences. You also get to pick the type of audience based on interests, hobbies, and location. Although, when it comes down to seizing the deal, Facebook lead ads are the right choice because it allows you to get ahold of the right consumers as opposed to LinkedIn which provides better opportunities for B2B lead generation. But, depending on the interests you can reach your ideal audience using any of the two platforms. To sum it all up, Facebook offers better audience targeting options in comparison to LinkedIn.
New York Times claims that a single Facebook user spends about 35 minutes on Facebook. That means the same group of people are exposed to a single ad over and over again. This phenomenon is called audience saturation. As opposed to Facebook lead ads, a similar activity does not happen on LinkedIn as LinkedIn users do not spend that much time on LinkedIn and nor do they visit LinkedIn with a frequency that people visit Facebook. To sum it all up, A LinkedIn ad can be posted over and over again to expose it to a different audience every time.
You have to follow a different set of criteria for both LinkedIn and Facebook. Facebook allows you to create and review an ad before you publish it while LinkedIn does not offer any such feature which can be a bit confusing. On LinkedIn, you can’t promote a post that is not published on the LinkedIn page. Facebook offers a user-friendly procedure of creating an ad and it doesn’t require you to publicly post an ad to your profile before you can boost it to an audience.
If nothing, LinkedIn offers a great quality of leads as compared to Facebook. The problem with Facebook Lead ads is the quality of leads and it has been the same from the start. Facebook Lead ads use the information provided by the users when they create a profile and automatically fills in the forms. But the problematic fact is Facebook’s policy that only allows you to create a profile by using one of the free email services such as Gmail, Yahoo! and Hotmail. That means you can’t use a customized email address. This means Facebook restricts the businesses to get their hands on effective information that comes along with actual contact details. But on the other hand, the amount of Facebook users are far more than that of LinkedIn and that allows Facebook to collect a lot more leads than LinkedIn. To sum it all up, for people who prefer quality over quantity LinkedIn lead gen forms are the go-to place while if the quantity is the focus then Facebook lead ads take over the game.
Use Of Devices
Lead gen forms basically focus on mobile devices. While these ads are now finding their way to laptops and desktop computers, Facebook Lead ads work efficiently with mobile devices while desktop computers are also welcoming these marketing tools. About LinkedIn, LinkedIn lead gen forms are exclusive to mobile devices only while LinkedIn has claimed that these forms will be available for desktop devices too in the coming months.