How to Clean Up Your Facebook Business Page Like a Pro
Given the fact that your Facebook business page is critical to your company’s marketing efforts, it just makes good sense to put your best foot forward at all times. Probably in a majority of cases, people and businesses find out about your company through Facebook and your business page, rather than any other channel. This makes it very much to your advantage to optimize that business page and make it as presentable as possible.
Over a period of time, you may have had a lot of unnecessary content building up on your page, which just doesn’t appeal to social media users, and it might even be confusing them about your company. By taking a little time to get rid of the unnecessary content and updating other areas of your business page, you will very likely project a greater level of appeal to visitors to your business page. Here are some things you can do to streamline your business page and to keep it current, so that it shows your company to best advantage.
Establish a publishing schedule
This will help your business in a number of ways, especially if you can set up a publishing schedule which you can actually adhere to and maintain. If you don’t already have a set schedule for providing posts, you may want to make use of one of the products which will help you to automatically schedule them. The benefits you derive from regular posting will include building a stronger relationship with followers, who will then recognize you as an active entity on the platform, as well as providing them with a predictable schedule for posts.
Put a fresh post out there
While you’re busy cleaning things up in your business page, it might be a good idea to build some new momentum by posting something fresh and unique. It doesn’t need to be a big, long treatise, just something to show that you’re active and involved with your followers. Perhaps an update about company activities or personnel, or a new product that is in development, would be something you can post to your followers. Readers are always interested in getting behind-the-scenes glimpses of a company, so this might be another fruitful area for you to post about.
Update your cover photo
Unless you’re totally thrilled with the cover photo you have already posted on your business page, it might be a good idea to replace it with one that is more colorful and more catchy, so that you capture the attention of visitors. Your cover photo will almost always be the first thing noticed by visitors to your business page, so it’s very much to your advantage to provide a little pop to that image, and get their attention right off the bat. While you’re swapping images, it might also be a good idea to change your background image. Don’t make this image so powerful that it competes with your primary photo, but try to use a photo which adds appeal to your page, and which will generate interest among your followers.
Check your contact information
Even if you’re fairly sure that no information has changed relative to how you are contacted, you should take a close look at your business contact information. Your Facebook details are probably one of the primary methods by which users can reach you, so it’s worth your while to make sure all that information is totally correct. You should also be sure and include every possible way there is that your company can be contacted, because you never know what might be the preferred method for any given user. By covering all your bases, you increase the likelihood that someone will be able to get in touch with your company.
Produce a new company video
A short video about your company which highlights what you are all about and who you are, will probably be very appealing to visitors to your business page. It can be one of the most important pieces of content you post on your Facebook page, so you should make every attempt to generate a really good video which features your business. You can get some double duty from a video like this by posting it on YouTube and on other platforms as well. If you come up with a video that you’re really happy with, chances are your followers will find it appealing as well, and your online presence may grow significantly.
Clean up your About page
If you happen to have a great content writer in your company, you should task this individual with sprucing up your About page. Content on this page should describe your company’s vision and/or its mission in the business world, providing readers with a synopsis of what you’re all about. This could be one of the most effective pieces of content you generate for describing your business, and its place in the general landscape.
Respond to customer reviews
This should be an ongoing activity which you do regularly, because customer reviews can be crucial in building up your business, or on the other hand, in losing business because of a bad review. It will be well worth your while to regularly take time to respond to some of these reviews, both good and bad, to show that your company has a human element to it, and is not just a cold, unfeeling corporate entity.
Many times, it would be more useful to respond to bad reviews, because you learn about some issues you should address with your business, and you’ll earn respect for having tackled a problem review. Positive reviews are of course, much easier to react to, but you should do some of these anyway, so as to express your gratitude to appreciative customers.
Get your Events page up-to-date
Much like your contact information, the page dedicated to your Facebook Events can be an important resource for those individuals seeking information relative to your business. If your company is involved with hosting any upcoming events, they should all be listed on this page, and described so that readers know what you’re up to. This would be a great way for users to meet up with you, and increase engagement by having face-to-face interaction at some of the events you will be attending or hosting.
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