Grow Your Business With Website Optimization
Your website is much more than just a representation of your online presence to the world. If used properly, it can be a tool which can help your business thrive, and which can significantly increase your customer base. There are a number of strategies which you can implement that will help you achieve this kind of growth, and each one of them has proven successful in the past.
By implementing one or two of these strategies at a time, you’ll be able to tell which one’s successful growth strategies for you are. As opposed to trying to put them all in place at the same time, the one-by-one approach will let you know what works and what doesn’t. Try implementing one or possibly two of the strategies at a time to see which ones are successful for your business. It’s entirely possible that all of them will help you achieve growth, although with varying levels of success.
Improve your site ranking
The first strategy has to do with getting your website ranked on the first page of the Search Engine Results Page (SERP), because that’s the one most users pay attention to. In fact, it is known that 75% of all users never make it past the first page of results returned to them. That means if your business doesn’t appear on that first page, you will probably be ignored by the vast majority of Internet searchers. Most searchers also ignore the paid ads which appear on a SERP, and only consider the organic results returned to them by a search engine.
Given this information, it should be clear that your business must rank highly enough to appear on the first page of results returned to a user, or you simply won’t get the kind of web traffic you’re looking for. In order to increase your chances of getting on that first page of results, you need to do things like provide compelling and relevant content to your users. You’ll also need to encourage as many backlinks from reputable websites as possible, since Google considers this an indication of your own trustworthiness.
Use authority sculpting
For those unfamiliar with the term, authority sculpting involves sending authority from one page to the next on your website by using internal linking. The pages that you’re trying to promote would ordinarily be service pages, product pages, or perhaps even local business pages. The trick to this is that you’ll have to be sure that your internal links are relevant to users, or you may end up causing more harm than good to your site ranking. If you do carry this out properly, authority sculpting has been known to increase organic searches by 250% to pages that you’re trying to promote.
Leverage the correct third-party audiences
Making use of third-party audiences involves using guest blogging, link-building, arranging for partnerships, establishing press coverage, and encouraging social media likes and mentions. All these will help you to acquire more customers and to engage with these customers to a greater degree.
You can also make use of influencer marketing, because certain celebrities on the social media have their own following, and these can quickly be drawn into your website. It might take you weeks or months to organically acquire that kind of an audience, whereas a paid influencer might bring large numbers of customers to you in a week or two. Statistics show that influencer marketing earns a 6-to-1 ROI, which is a very respectable return on your investment.
Use two-sided referrals
Two-sided referrals are those in which the person doing the referring is rewarded, and the people who participate are also rewarded. In this way, everyone involved becomes happy, and the referrals you get can quickly increase your customer base. It is known that people are four times more likely to make a purchase when they have been referred to a specific company by a friend.
It’s also known that as much as 65% of new business for any company is generally attributable to referrals. By making liberal use of two-sided referrals, it’s much more likely that you’ll have willing participants in your referral program, and that the people who get referred will become regular customers.
Make your site content focused on sales
The content you include on your website should be more than just a promotion for your brand, although that’s important as well. By including specification sheets, frequently asked questions, and product videos, you’ll find that prospects are much likelier to become customers and make a purchase.
The clear majority of site visitors say they are far likelier to make a purchase from a website which delivers compelling content. This means explaining what your products are and how to use them, usually in videos that are engaging and fun to watch. With this kind of content on your website, your conversion rates are more than likely to undergo a significant increase.
Don’t overlook email marketing
Email marketing can still be extremely effective, especially when used to automate your sales process. If you have any doubts about this, consider the fact that for every dollar spent on email marketing, businesses receive an average return of $44. This is nothing short of a spectacular return and is reason enough for you to incorporate email marketing in your overall strategy.
You should also make use of email to nurture your prospects along, so they reach the point where they may want to make a purchase from you. Automating your sales process and email contacts with potential customers can bring in a cool 10% of increased revenue for your company, all in less than a year. That makes it well worth trying and maintaining as part of your website strategy.
Use analytics to identify your most effective channels
Analytics solves the problem of making a connection between marketing and incoming revenue. While many companies find it difficult to establish a relationship between the two, analytics can make a direct connection, provided that you monitor the right things. You should make good use of analytics to determine which of your marketing channels are being most effective, so you can emphasize those. Most marketers are obliged to keep a tight rein on their marketing spend, and by using analytics, you will be able to place your money where it can do the most good for your business.
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