E-Commerce Tools to Massively Increase Conversions
E-commerce websites provide products and services to individuals and business consumers all around the globe, and they’ve been doing this for quite a while now. Since there is an inexhaustible supply of customers available to purchase from online stores, there are more e-commerce sites being launched every day of the week. Very few of these e-commerce stores make use of the best tools available for helping them to get more customers, and to sell more to existing customers.
If you’re an e-commerce business owner who is hoping to compete with and get ahead of your competitors, as well as to boost sales significantly, you should be investing in these e-commerce tools. Some of the best of these tools for helping to increase your conversions are described below. When you get any kind of opportunity, you should be experimenting with some of these to see if they help you achieve the results that you’re looking for.
Chatbots can significantly improve the shopping experience for most consumers when they visit e-commerce websites. In the past, a great many customers would get frustrated and annoyed with online stores because they simply weren’t receiving the kind of customer assistance and help that they wanted and needed. In fact, this may be one of the chief differences between brick-and-mortar stores and e-commerce sites of today.
When consumers shop at a physical store front, they can ask any store employees for help in locating items that they’re seeking, or in asking questions about the functionality of any given product. This luxury is not available online in the most general sense, although you can come very close to making up for this deficiency by installing chatbots on your e-commerce site.
That way, whenever a customer submits an inquiry, your automated assistant can provide useful answers to any questions they might have. Some of the most sophisticated chatbots can be just as effective as storefront employees in providing useful responses, and in some cases, they can be even more effective than live employees.
Magento Search Extension
The Magento Search Extension is a powerful e-commerce tool which is definitely worth investing in, because it has a variety of features which help to provide greater customer satisfaction, and that translates to increased sales. Many of the top extensions in this product are cloud-based, which means they will load in a much shorter period of time, thus instantly gratifying the customer.
Some of the features which are most useful include the auto-complete, the individual results, and the smart navigation. A number of these features make use of self-learning and artificial intelligence, so they can constantly improve on any search results which are provided to customers. There are a number of advanced learning algorithms which improve daily as a result of customer usage. Any tool which is constantly improving its performance to help users appreciate their shopping experience more, is something you should have working for you.
This is a software tool which has found widespread popularity among business users, because it provides so many useful tools to measure the success of marketing campaigns and to provide a wealth of customer data. It allows business owners to gain a whole slew of insights into customer data, for instance products which are viewed the most, page errors, and points at which the checkout process was interrupted.
With information like this at your fingertips, you will be able analyze the customer experience better, so that you can improve on your entire customer experience. As an example, if you were to find that there is a glitch in your checkout process which consistently interrupts checkout, you could tweak that and make the entire process much more reliable and enjoyable for customer. Obviously, this would lead to an increased number of conversions, because it avoids problems which are reducing the number of conversions you have.
A huge number of the most successful e-commerce sites make liberal use of Facebook Ads in order to achieve more conversions. This is a social media total which helps online shops to expand their reach among consumers. Since a great number of consumers also use social media platforms like Facebook regularly, it just makes good sense to have some Ads placed on Facebook to deliver your message to that audience.
Even someone who’s not particularly looking for an online store can be reached with a well-placed Facebook Ad which has some important content about a product or service. All you have to do is create a new post and then boost it, so as to expand your reach in a particular geographic area, or within a specific area of interest. This tool will help businesses target very specific audiences, and the cost for that operation is remarkably low compared to other advertising efforts. That makes this a very cost-effective tool to be used, and one that should be in your advertising arsenal.
It’s also well worth your while to consider using a number of review tools which can be effective at increasing conversions. Many business owners fail to understand the importance of reviews to your business and your online presence in general. One of the very best ways of getting noticed by new customers and users is to have reviews written about your business by previous customers, especially if the reviews are favorable.
When you make use of review tools, you can generate ratings and reviews, and those reviews are ranked, so that other readers can note their favorable score at a glance. It’s always worth your while to show off positive reviews that you receive through various channels, so these are tools that you should be investing in if you really want to boost your conversions.
Each of the e-commerce business tools described above provides a great deal of value to a business owner, and is very likely to help boost your conversion rate. In most cases, it’s a very small investment to make, and you will receive a considerable return on that investment in the form of more conversions.
Latest posts by Heather Hart (see all)
- Subscription-Based Businesses Can Learn Tons From Their Churning Customers - February 24, 2020
- Video Marketing: How to Turn Prospects into Customers - February 21, 2020
- Tax Mistakes Your Small Business Might Be Making - February 20, 2020