Category Archive for "social media marketing"

Facebook Updates for 2020 and Zuckerberg's Vision of the Future

Facebook Updates for 2020 and Zuckerberg’s Vision of the Future

At the beginning of 2020, Facebook CEO Mark Zuckerberg has described to the media what he perceives as the biggest challenge for his platform, and where he sees the future headed. That vision is described below, along with a number

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How to Use TikTok in Small Business Marketing

How to Use TikTok in Small Business Marketing

As any good marketing expert can tell you, one of the best ways of getting a leg up on the competition is to make use of a proactive approach in all your marketing strategies. That’s why using TikTok to promote your business

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Everything to Know About Using the Instagram Explore Page

Everything to Know About Using the Instagram Explore Page

First of all, it can be somewhat difficult to get your content posted on the Instagram Explore Page, especially since there are no guaranteed strategies for getting there. If you can manage to get your posts on the Page however, you will

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Promoting a Flash Sale on Instagram and Facebook

Promoting a Flash Sale on Instagram and Facebook

If you’re a business person who has engaged in running flash sales, and you’ve been wondering how to promote them on Facebook and Instagram, this article is for you. As most marketing personnel are aware, limited time offers can be

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How to Increase Your LinkedIn Readership Without Looking Desperate

How to Increase Your LinkedIn Readership Without Looking Desperate

Many B2B professionals have noticed a decrease in the quality of posts on LinkedIn over the past year, and unsurprisingly this has led to a decrease in views as well as engagement for many of those posts. In order to

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Crucial Social Media Statistics Affecting Your Marketing Strategy

Crucial Social Media Statistics Affecting Your Marketing Strategy

There’s no question that the landscape of social media is constantly changing and evolving, sometimes so quickly that it’s difficult to keep up with all those changes. This being the case, it’s extremely important for marketers to have the most

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Twitter is Removing Their Audience Insights Element

Twitter is Removing Their Audience Insights Element

As of January 30, 2020, Twitter has removed the Audience Insights tab which was formerly a prominent feature on the Twitter Analytics page. Audience Insights was originally rolled out in 2015, and it was intended to provide much more information

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How to Approach Micro-Influencers About Creating Content for Your Brand

How to Approach Micro-Influencers About Creating Content for Your Brand

Many brands these days find themselves facing some serious questions about content creation for social networks they’re involved with, as well as for various visual content media they work with. If your brand has used social media influencers in the past, you’re

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