There's no question that Instagram has quickly become an ideal social media platform for shopping, and for brands who wish to sell their products through the medium. Instagram has always been known for its high quality images, and that makes it perfect for featuring any number of products which can clearly be seen by viewers. The number of users currently active on Instagram is somewhere in the neighborhood of one billion, and of those, approximately 600 million use the platform to search out and find new products.
Instagram executives are well aware of this fact, and are facilitating the process even more to make it easier all the time for people who are inclined to purchase products on the platform. In February 2018, Instagram Shopping was launched, and that enabled brands to post products directly in their Stories and other content, taking customers directly to the product they desired to purchase.Early in 2019, a checkout feature was added, which meant that shoppers didn't even have to leave the platform anymore in order to make their purchases – all purchases could be handled right within Instagram. If your brand would like to take advantage of this exciting new possibility for featuring and selling your products through Instagram, continue reading below, to find out the best way to set that up on the platform.
Every month, at least 130 million users on Instagram tap to discover product tags embedded within shopping posts, and that means this is a vast resource which can be utilized by brands to realize potential sales. In order to get started with setting up your shoppable posts, you'll need to follow the following steps:
In order to add products to your Instagram posts or stories, there's a very simple procedure you'll have to follow, which includes the following steps:
In September 2018, Instagram launched Shoppable Stories, and made it accessible to users all around the globe. Any business which has been approved and is set up to use Instagram Shopping has the capability of adding a product sticker to any Story. Whenever a potential customer taps on the product sticker, they will be directed to a Product Details page which is very similar to what they might see if they clicked on a shopping post which is contained directly in their own feed. This Product Details page will display additional product images from the catalog you set up in Facebook, along with all the details you've entered, as well as a link which will take the user to your site, so that purchases can be made.Here are the steps you'll need to follow in order to set up shoppable Instagram Stories:
The checkout feature was added to Instagram in March 2019, for the express purpose of keeping users on the platform while making a purchase. It is also an attempt on the part of Instagram to make the whole shopping experience more convenient for users, as well as more secure. This also avoids the necessity of having to login and enter information in multiple locations, so it really is a very welcome feature which has been made available to users of the platform. With this kind of ease and convenience available to Instagram users, it's highly beneficial for brands wishing to increase their product visibility in the social media to establish shoppable posts and Stories on Instagram.