You’ve rolled with the punches over the last year, moving your business online in an attempt to broaden your customer base and stay afloat. Good for you! But why isn’t the internet going crazy over the awesome items you’ve got lined up in your shop? You may be missing one key part of this whole process. Marketing your eCommerce site is all about increasing your site's visibility, humanizing your brand with video, and building relationships through social media. Effective marketing is essential for driving your online store to success! Here are some of the basics to get you going...
Search engine optimization, or SEO, is the first step in eCommerce marketing. There are some quick and easy tweaks you can make to improve your site’s visibility on search engines.When you set up pages on your site for individual products, you probably spend a lot of time telling your customers about how terrific your product is. You need to tell the search engines about it too! That’s what SEO is all about, telling search engines like Google what's on your page. You need to know what they look for and put keywords in the right places for your products to show up in search results.
Let’s say you own a bridal store. When someone does a Google search for ‘purple bridesmaid dress,’ you’d think the corresponding page on your site would automatically display in their search results. It won’t without a little help from you. Here’s what you need to consider on your product pages:
Using these tips can help your products show up in search results, so take an afternoon and sit down with your website to update your product pages. You’ll be amazed at the boost in traffic (and sales) you can get just from this!
Another aspect of effective eCommerce marketing is blogging. Adding a blog page to your website can really help you get noticed! If we continue the example of a bridal shop, having relevant blog posts like ‘How to plan a wedding’ or ‘Choosing the perfect wedding cake’ will naturally bring traffic to your site. Being successful in today’s digital marketing world means providing value before anything else. Savvy consumers want to be informed and they do a heap of research before making a purchase. They will be more likely to return when they're ready to buy because you’ve gained their trust by effectively answering their questions in your blog. SEO applies to every part of your website, so here are some key tips for making sure your blog posts show up in search results:
Your blog is the fun part of your business! Be creative and really put some effort into sharing your knowledge with your customers. Establishing yourself as an authority in your field will give you instant credibility with your audience.
Having product demonstration videos is a vital part of marketing your eCommerce site and setting your brand apart from the crowd. Seeing something in action is much more persuasive than seeing a simple picture of it. People also naturally tend to trust other people, letting your audience get to know you can build loyalty and trust. If your marketing budget doesn’t include room for a professional videographer, don't worry! There are some things you can do to add a polished feel to your videos.
Start a YouTube channel with your company’s videos and you can share them on social media as well as imbed them into your product pages! Once you get the feel of making video content, try expanding beyond simple product videos. With eCommerce marketing, you have to get your customers to connect with your brand on an emotional level. Use videos to share why you do what you do, what the inspiration behind your brand is, or even behind-the-scenes of how you produce your products. Your audience will eat it up!
Don’t worry, I didn’t forget about your huge Instagram following or all the Tweeting you need to do. Once you’ve got your website optimized so Google can find it and you’re creating awesome videos, use social media to bring it all together. In years gone by, before the internet was a part of our daily lives, advertisers and marketers had to do a lot of legwork to get to know their customers. Social media is a marketer’s dream. You can listen to your customers in their daily lives, learn what’s important to them, and build a loyal community.
This might sound like a lot, especially if you’re busy trying to do your thing and run your business. There are ways to lighten the load, however. $99 Social has expert copywriters who can curate daily posts to Facebook and another network of your choice for only $99 a month! We can get the word out when you have a new blog post or video, share about specials and sales, and take the work of making those daily posts off your hands. Get in touch with us today to learn how we can help your business grow!