8 Attributes Of A Successful Social Network Marketing Services Company
For any business, social media can be something of a minefield. Many business owners understand that social media is something they ‘should’ be doing, but the majority don’t understand where to start. This is especially true for small business owners, who find themselves having to be operations, finance, IT and marketing all rolled into one. With resources to purchase, inventory to control, and staff to manage, it’s no wonder that social media is often pushed to the side-lines.
But ask any marketer and they would argue that social media is an invaluable instrument in any business’ toolkit. It’s a great way to connect with customers on a deeply personal, local level, and to really breathe life into a brand. But that’s only if it’s done well. Which means you have to make sure you’re posting fresh, new content all the time, when your customers are online, and measure performance, so you understand what does and doesn’t work. You have to monitor your social media channels constantly and reply swiftly to people interacting with your brand online. In other words, managing your social media can be a full-time job.
" Enter social network marketing services. These companies offer a neat, time-efficient way for business owners to manage their social media without having to lift a finger – especially useful for the time-poor small business owner. Some are surprisingly affordable, like $99 Social, which charges a flat rate of – you guessed it – just $99 for a month’s social media management. "
But choosing the right social media company can be littered with uncertainty. There are many characteristics you should look out for in a good social network marketing services company, and we’ve listed the main ones below to help you pick a company that’s right for you.
They Are Hyper-Responsive
First things first, a good social network marketing services company will be very responsive. Social media’s power doesn’t just lie in its vast reach, but also its near real-time interactions. Any good social media channel responds to its followers quickly. That means you need to be monitoring your channels nearly 24/7 (or let users know when to expect replies, between 9am-5pm, for example). Responses don’t just need to be to customer complaints, although it’s worth replying and resolving those as quickly as possible, to show other users that you’re fully on the ball. Your account should also interact with positive comments to help build rapport with your followers.
The company you pick should also be able to respond to developing news and trends relevant to your business. So, if your industry suddenly has a breakthrough, your social media should be rapidly commenting and responding to it.
Organization Is Key
Any worthwhile social media company will have stellar organization skills. From their processes to triple-check every post that goes out, to a meticulous eye for detail and the ability to catch potential errors. Your chosen company should be able to demonstrate and detail how they ensure mistakes aren’t made, or what they do when unfortunate accidents do happen. Likewise, a really good company will know what processes and posts should be automated, to save you time and money and to allow for resources to focus on really engaging your customers.
They Should Be Perfect For You
It’s sometimes said that you shouldn’t hold out for Mr Right, but in the world of social media, that’s certainly not true. Pick a company that knows your industry and your chosen social media channels. Your chosen company should understand what you want to achieve through social media, and be able to speak to your target audience.
They Should Be Affordable
Money talks, and if you’re looking for a good return-on-investment, it’s worth considering just how much you want to spend on your social media. This is where services like $99 Social prove invaluable. If you’re just starting out, it’s worth going for a company with a flat fee, so you know exactly what you’re paying for and won’t get stung by any hidden extras. Go for the most affordable option for what you want to achieve. You can always get more fancy further down the road.
They Are Experts
It almost goes without saying, but your chosen company should be social media experts. That means they should know what channels are best for you, what timings get the most engagement, what content resonates with your audience, and lastly, they should be able to set you some realistic expectations.
They Can Crunch Numbers
These days you can’t go far in marketing without bumping into some kind of data analysis. It’s what separates an average campaign from a great one. You’ll want to find a social network marketing services company that can use social media analytics to discover what content works with your audience and what falls flat.
They Are Human
Who hasn’t been frustrated by an automated voice at the end of a phone call? The same rings true for social media. Your chosen company should have that personal touch, they should understand what speaks to your customers, what tone of voice should be used and they can empathise with your users. This human touch is incredibly important, so-much-so that $99 Social ensures every one of their customers benefits from a dedicated content specialist whose sole goal is to know each industry and audience like the back of their hand.
They Give Great Customer Service
Customer service and responsiveness go hand in hand. You want your customers to feel heard and valued through your social media. That requires impeccable customer service skills on the part of your social network marketing services company. Your social media followers should feel like you are accessible and helpful.
Likewise, if you have an issue or need a quick content change, you should be able to reach someone at the company with ease. In today’s rapidly changing social media landscape, being able to reach a dedicated content specialist who can implement your strategy changes or promote new products quickly is priceless.