7 Landing Page Pro Ideas You Need To Try
In technical terms, a landing page can be any page on the website where a user “lands” whenever it was clicked through. However, in marketing terms, a landing page is a page on the site specifically designed for a main purpose. That one purpose is usually to generate leads or to start a sales conversion process.
Landing Page 101
Creating the best landing page can be a challenge. There should be a dedicated landing page pro that are standalone and are designed for a specific marketing campaign. It is best to create two types of landing page pro, namely, a lead generation page and a click-through page.
The most important data that can be derived from the lead generation page is the email address. Once the lead gen’s consent has been collected, it can be converted as a customer. On the other hand, click-through pages or jump pages acts as bridges between the marketing advert and the final results. They provide enough information to the buyer in terms of product information and making them ready to purchase or use the shopping cart or checkout.
Landing pages are created separately from the actual website and are designed exclusively to receive campaign traffic. They should have all the navigation and extra links removed so only a sole action for customers to make: the call-to-action. A very important note to take: Never start a marketing campaign without a landing page.
The following are the top easy landing page creator or best landing page generator software:
7. Ion Platform
9. Get Response
10. Mobirize Website Builder
7 Ideas to Try And Test
Determining the best landing page pro can be sometimes dependent on trial and error. There is no such thing as a perfect landing page and it must be considered that it is a dynamic element of the online marketing business. Below are some strategies for testing landing pages.
1. Placing and Phrasing Calls-to-Action
Where to place and how to phrase the call-to-action (CTA) can make a significant impact on the landing page. Studies have shown that content placed above the fold attracted 80% of customers’ attention. In a test done by Michael Aagard of Content Verve, moving the page’s CTA below the fold yielded 304% in conversions. In the same manner, using the most appropriate words can affect conversion rates. As an example, the words “Get” and “Order” have different results. The former was perceived to convert better because of the benefit-focused approach.
2. Split test of images
One tool that that can split test the landing page is the Visual Website Optimizer. Change only one item at a time when doing split testing and let the page run for several days and even a month to reach the statistical relevance before evaluating the results.
3. Matching Ad Copy To Landing Page Copy
If there is not much image on the landing page, the copy should be the focal point of the page. It is important to select the relevant text and what is being marketed. Also, it is a good practice that the copy stands out from the background. The better and sooner the landing page complements the ad copy, the better the page will convert.
4. Social Proof
Social proofs can boost the credibility of the landing page pro immensely. Including the testimonials can be significant and make the site more credible. Endorsements create credibility and eventual conversions. Involving influencers in the testimonials might do wonders for the site.
5. Navigation Bar placement
Simpler is always better when it comes to landing pages. The easier you make it for visitors to focus on their primary objective, the easier it is to convert them into customers. A popular best practice is to avoid putting navigation bars on the landing pages. Although they are helpful to implement in a website, when it comes to landing pages they tend to distract and lead visitors away from the intended action. Eliminating the navigation bar means fewer distractions for visitors and the ability to focus on the primary reason they came to the landing page.
6. Infusing Creative Words
Using puns and word spins can improve a landing page and the possible conversions it might generate. Some of the things to consider when choosing the appropriate creative words are special events, festivals, competitions, promotional activities, and even weather or seasons.
7. Monitor your competitor’s website
Learning from the competitors is also a way of testing the effectiveness of the landing pages. There are tools that will provide alerts on when and what changes did the competitors made on their landing pages. In this manner, data can be derived whenever the competitors made some tests from their side and how effective the changes were in the conversions.
And To Conclude…
The improvement of the landing page can take things to the next level. Once the focus of attention is determined, making the changes could be as easy as pie. The job of improving a landing page is never done and performing split testing to see if the number of visits can be increased. It is recommended to experiment with different headlines, images and bullet points. Even radical changes can be made to the overall layout.
As with any other marketing campaign, the landing page pro effort will be more effective if complemented with an appropriate content. As with any other online marketing effort, the campaign will be more effective if delivered and complemented with a properly written content just like how landing pages are developed. The emerging market has also generated a lucrative environment for social media management providers. One major player is the social media content specialist, $99 Social. It provides the service complementary to marketing campaigns. The service can deliver the most unique and appropriate content specially created, customized or automated for every business need.