Start Planning Your Holiday Marketing Now

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Small Business Holiday Marketing

Did you cringe when you saw a post about the holidays in August? I know... it feels early to be discussing this. But the holidays are a time when businesses can really shine. And if you start your marketing plan now, you can create a campaign that will engage your target audience and result in more sales. Big companies have the advantage of being able to spend big on marketing and advertising. However, there are still plenty of opportunities for small businesses to get in on the action.


Here are five tips for creating your holiday marketing plan today:

1. Budget Wisely

Holiday Marketing Budget

As a small business owner, you know that holiday sales can make or break your year. But with all the extra costs of seasonal marketing, it can be tough to stay within budget. Here's how to plan ahead and stick to your budget this holiday season.


First, take a close look at your past sales data. This will give you a good idea of how much you need to spend on marketing to reach your sales goals. Make sure to factor in any changes in your customer base or the competitive landscape. Then, set a realistic marketing budget based on your sales goals and available resources.


Next, create a detailed plan for how you'll allocate your marketing budget across various channels. This could include spending on social media ads, email marketing campaigns, print ads, and more. Once you have a plan in place, track your progress and adjust as needed to stay on track.


2. Target the Right Audience

As a small business owner, you can't afford to waste your time and money on advertising that doesn't reach your target audience. So how do you make sure your holiday marketing plan is focused on the right people?


First, take a look at who your best customers are. What do they have in common? Where do they live? What age group are they in? What other interests do they have? Once you've identified your ideal customer, you can start to develop a plan to reach them.

Target Audience

Next, think about what type of message will resonate with them. What are their pain points? What are their needs and wants? What would make them want to buy from you over the competition? By thinking about these things, you can start to craft a message that will speak directly to your target audience.


Finally, consider the best channels for reaching your target audience. If they're active on social media, then that's a great place to start. But don't forget about other channels like email marketing, direct mail, or even print ads. The key is to focus your efforts on the channels that will reach the most people in your target audience.


3. Plan a Social Media Campaign

Holiday Social Media Campaign

Plan a social media campaign that will engage your audience. First, take advantage of the holidays themselves, and make sure your posts are festive and relevant to the season. You can also offer special deals and promotions that are only available to your social media followers. This will help encourage people to follow you and do business with you.


Second, don't forget about user-generated content. This is one of the most powerful tools you have at your disposal. Encourage your customers and fans to post photos and videos of them using your products or services. Not only is this great advertising, but it also helps build social proof and create a sense of community around your small business.

Finally, make sure you're active on social media. Respond to comments and questions in a timely manner, and post new content regularly. The more engaged you are with your followers, the more likely they are to do business with you.


If you’re a $99 Social customer, talk with your account manager about how you’d like to target your holiday posts. Send us pictures of products, staff, or customers, as well as any special events or promotions you’ll be running, and we’ll work them into your regular posting schedule!


4. Get in on the Holiday Event Fun

Make a list of holiday events in your area and see if you can participate. This is a great way to get exposure for your business and meet potential customers. For example, if there's a tree lighting ceremony in your town, see if you can set up a booth or table where people can learn more about your business. You can also hand out flyers or small gifts with your business information on them. And of course, don't forget to make use of social media to promote any holiday sales or specials you may be offering. By getting creative with your marketing, you can make sure that your small business is top of mind this holiday season.


Holiday Event

5. Announce it to the World

Holiday Marketing Announcement

Finally, send out a press release announcing your holiday plans. This will generate buzz for your business and help you reach a wider audience. You might even get a local TV or radio station to pick up the story and invite you to talk about your holiday plans on-air!

By following these tips, you can create a successful small business holiday marketing plan that will help you boost sales and grow your business. So don't wait - start planning now!


Do you have any tips for small businesses during the holidays? Share them in the comments below!


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Thanks for reading! 🙂

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John Holling

John Holling

CEO at $99 Social
John is one of the original founders of $99 Social and a long-time advocate for small businesses, entrepreneurs, and the startup ecosystem. He writes about marketing, managing, and growing small businesses and has been an advisor to several startups. John lives in sunny, warm Phoenix, AZ with his son.
John Holling

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