Social Media Marketing Services: 5 Tips To Get Started Today

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It’s no secret that many businesses today have to depend on social media marketing to sell their products and services. Often times, many of these businesses don’t know where to start or even have the time to execute an effective social media marketing strategy so they turn to professionals. These professional in turn, help these business to implement an effective strategy for a fee.

The need for businesses to outsource social media marketing led to the birth of social media marketing business. There are several social media marketing firms all around the world, however, the demand for social media marketing services remain high. If you’ve identified this opportunity, then you’re thinking of how to start offering social media marketing services for a fee.

Starting a successful social media marketing company isn’t a one day job but with the right tips you can establish a thriving agency. I’ve laid out some of these tips in this article but before we delve in here are some important acts you should know.

5 Things You Should Know Before Starting a Social Media Marketing Company

It’s Not A Get Rich Quick Scheme

Social media marketing business like others isn’t a get rich quick scheme. In fact, several top social media agencies today didn’t break even after their first year. If you don’t have the patience to grow a business, then I’d advise you to avoid wasting your time on starting a social media marketing business.

You Must Have An Online Footprint

If you’re going to be an established social media marketer, you surely can’t escape having an online footprint. This would include your social media pages and website.

You Must Be Qualified

You must be qualified in terms of education or experience. You can start out with taking free social media marketing courses on Hootsuite, Coursera, Alison and other educational resources out there.

Don’t Venture If You Don’t Have The Two P's

There are two Ps every successful social media marketer must possess; patience and persistence. These two qualities are vital for scaling the tough times and building a thriving social media marketing agency.

It’s All About Team Work

Some people venture into the social marketing thinking it’s a one man business. Well, it isn’t! Social media marketing work can be pretty overwhelming especially when your business starts to grow. You’d need a team to handle various social media accounts and keep them up-to-date.

Now that I’ve cleared that out of the way, here are some tips to get you started!

5 Tips To Start Offering Your Own Social Media Marketing Services

#1 Have A Plan

Whenever, I’m asked to deliver information that revolves around starting a business, I always talk about planning. I have started enough businesses to know that planning can mean the difference between success and failure for any business. If you’re thinking of starting a social media marketing agency, you have to take time to state your goals and how you want to achieve them. You should also define your audience, budget, industry, competitors, sales avenue and even marketing strategies because even a marketing business has to market its business.

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#2 Learn, Learn And Don’t Stop Learning

The digital sphere is very dynamic. Social media marketing trends that mattered today might mean nothing tomorrow. Social media platforms like Facebook and Instagram keep adding new features and changing the way they advertise to their users. If you’re going to offer social media marketing services and be good at it, you have to keep up with these changes. You can take professional courses like those offered by Hootsuite, to improve your social media marketing knowledge.

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#3 Join A Community Build Contacts

Social media marketing business depends a lot on networking. You have to be an active member of as many social media networks as you can keep up with. You have to build contacts of both experts in the field and clients too. You can start with popular forums like Warrior Forum and Quora. You’d find a huge network of social media marketers, who are willing to share knowledge and recommend clients for free.

#4 Build Your Online Presence

No paying customer would take you seriously as a social media marketing service provider if you don’t have a visible and established online presence. Before you venture into social media marketing, be sure to update your social network profiles and make sure your social media handles are professional and up-to-date. Be sure to enrich your social media pages with content that establish your expertise.

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#5 Start Somewhere

You might be awed by the amount of money most of the top social media marketing agencies pull in but don’t make that your first milestone. No customer would likely pay $10,000 for your services without any proof of your expertise. You have start small and give your best – this helps you build your portfolio and get referrals.

Finally…

In conclusion I’d love to say that you can build a highly successful social media marketing agency if you take the right steps. Sure, you might have big “oops” on the way up but it would be worth it if you hang on. You can keep up with budding social media marketing agencies like 99DollarSocial to know what works and what doesn’t.

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Heather Hart

Heather Hart

Operations Manager at $99 Social
Heather began working with $99 Social in April 2014 as a content writer, but quickly moved into a customer support role, then to Operations Manager in May of 2017. She loves exploring different artistic mediums, including copywriting, drawing and painting, website coding, and helping people succeed.

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