Instagram Introduces Option for Categorizing Videos

Instagram Introduces Option for Categorizing Videos

If you happen to be a user of Instagram’s IGTV, you will be very happy to learn that the platform has just announced a new Series option which will allow video creators to categorize their videos into very specific collections. IGTV

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LinkedIn Engagement on the Rise and How You Can Benefit

When LinkedIn was taken over by Microsoft in 2016, the regular performance reports issued by LinkedIn were of course discontinued, and that means a number of key metrics could no longer be consulted. Those metrics which dealt primarily with membership

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Social Media Marketing for the Fashion Industry

Social Media Marketing for the Fashion Industry

Virtually every company involved in the fashion industry has a common goal in that they’re looking for affordable and innovative ways to increase the level of their sales, and ultimately to make their businesses more profitable. That makes it a

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The Biggest Mistakes to Avoid in Your Social Media Business Posts

The Biggest Mistakes to Avoid in Your Social Media Business Posts

For businesses which have a powerful online presence, especially with regard to social media, there can be a fine line to walk between promoting your business and crossing the line of good etiquette. This is an important principle to be

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What You Need to Know About Partnering with Local SEO Resellers

What You Need to Know About Partnering with Local SEO Resellers

Experts agree that the most effective use of online marketing occurs after a website has been search engine optimized. Since more than 80% of business Internet users focus on organic search results rather than paid ads, it’s clear that any real success

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The Most Effective Types of Videos for Small Businesses

The Most Effective Types of Videos for Small Businesses

It has been estimated that by the year 2020, more than 80% of all consumer traffic on the Internet will be comprised of video content. This in itself is a staggering statistic, but there are even more numbers which show the

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How to Build Your Next Facebook Re-targeting Campaign

How to Build Your Next Facebook Re-targeting Campaign

Studies indicate that more than 96% of all website visitors are not prepared to make a purchase on their first visit to any particular site. While first impressions are valuable, they don’t usually close the deal, and it’s the next

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How to Humanize Your Instagram Business Account

How to Humanize Your Instagram Business Account

All Internet users relate much better to other humans than they do to companies. That’s why it’s important that your company have a human face, rather than to be perceived as a cold, unfeeling corporate presence. There are some things

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