Instagram Developing 'Threads', a New Direct Messaging App

Instagram Developing ‘Threads’, a New Direct Messaging App

Early on in 2019, Instagram shut down its standalone messaging app which was called Direct, and it now appears to be working on a new version of a similar messaging app. This new version aims at emphasizing and maintaining the connection between

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Facebook Looks to Increase Engagement by Adding More Badges

Facebook Looks to Increase Engagement by Adding More Badges

In 2018, Facebook rolled out to account members the concept of group badges, which are little notes and graphics that appear alongside group member names, and are placed within group posts, in the section for comments. With these badges, each

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Using Facebook with Traditional Advertising Methods

Using Facebook with Traditional Advertising Methods

Many small businesses simply don’t have the budget for running outdoor ads, which include billboards, bus shelters ads, and other methods of advertising out-of-home (OOH). For those small businesses which do have the budget for it, there just might be

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Instagram Business Profile vs. Facebook Business Pages

Instagram Business Profile vs. Facebook Business Pages

There is no doubt that Instagram is the platform of the day, recently passing the billion active users milestone, and hosting more than 500 million Stories from users every day. However, some business users are growing concerned, despite that enormous

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LinkedIn’s Guide for Optimal Use of LinkedIn Live

LinkedIn’s Guide for Optimal Use of LinkedIn Live

In February 2019, LinkedIn launched its featured live streaming option known as LinkedIn Live. However, the launching was not a general one, and the option was only provided to selected users in this country, and it is still not generally available throughout

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Preparing for Twitter's New 6-Second Ad Bidding

Preparing for Twitter’s New 6-Second Ad Bidding

Twitter has announced a 6-second ad video option for companies, wherein a business would only be charged for the ad if a consumer watches the ad for a full six seconds. Given the fact that mobile video consumption has reached

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Understanding Pinterest’s Pin Classification Scheme

Understanding Pinterest’s Pin Classification Scheme

Any time you’re trying to maximize performance on a specific digital platform, you’ll need to keep your presentation in sync with what users are actually searching for at that time. This is especially true on Pinterest, which is currently positioning

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How Engagement with Social Media Brands Influences Purchasing

How Engagement with Social Media Brands Influences Purchasing

A survey which was recently undertaken by The Manifest attempted to gain some insights on how social media users in this country interact with brands on those platforms. A secondary aim of the study was to discover how those interactions would the

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