Subscription-Based Businesses Can Learn Tons From Their Churning Customers

Subscription-Based Businesses Can Learn Tons From Their Churning Customers

There has been a huge increase in the number of subscription businesses in recent years, with roughly half of all consumers subscribing to at least one service which is media-related. All business owners want their company to be successful over

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Video Marketing: How to Turn Prospects into Customers

Video Marketing: How to Turn Prospects into Customers

Turning prospects into customers is an age-old problem that businessmen have had pretty much since the beginning of commerce. One of the most effective ways of bringing this about is to create short videos which can be used to guide prospects through

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Tax Mistakes Your Small Business Might Be Making

Tax Mistakes Your Small Business Might Be Making

It’s that time of year when small business owners are forced to turn their attention to filing their income taxes. It’s usually a tedious process, and one that is hardly considered desirable by most business owners who are obliged to go through

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Updates to Facebook Ad Sizes for 2020

Updates to Facebook Ad Sizes for 2020

It can be a daunting task to stay abreast of all the Facebook Ad size changes, especially since the platform routinely introduces new formats for Ads in addition to constantly making changes to the specifications for existing videos and images.

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Why Social Mentions Are So Important

Why Social Mentions Are So Important

Anyone who is involved with producing an overall social media strategy should have two things which should be focused on: how you engage with your customers, and what kind of response you get from them. Cultivating audience engagement is just as important

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Using Social Media to Increase Your Conversion Rate

Using Social Media to Increase Your Conversion Rate

According to a social media research company named Statista, there will be approximately 3.1 billion people using social media by the year 2021. Obviously, this means that there is a literal wealth of individuals online who can easily be reached

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Snapchat Unveils New Dynamic Ads

Snapchat Unveils New Dynamic Ads

In October of 2019, Snapchat unveiled its newest ad offering, which they termed ‘dynamic ads’, and which was similar in nature to those same kind of ads already being provided by Facebook, Instagram, and Pinterest. As with the other platforms, Snapchat’s

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How to Personalize Your LinkedIn Page and Humanize Your Brand

How to Personalize Your LinkedIn Page & Humanize Your Brand

An astonishing number of businesses today make use of their LinkedIn pages to connect with a great many potential prospects, customers, and even employees. It is estimated that upwards of 50 million businesses currently make use of their LinkedIn pages for

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