Small Business Social Media Marketing: Does DIY Make Sense?
Planning on taking on your small business social media marketing yourself? There are some pros and cons to consider before you jump in. Social media for small business purposes might seem pretty easy, but there’s more to it than you might imagine. Now, we’re not saying it’s rocket science. In fact just about anyone can learn how to use social media effectively for his or her small business. In fact, with some focus, patience, and practice, most people could become pretty good at social media marketing, once they learn the ins and outs. But there’s a reason you see Facebook business pages that were posting regularly for a while but haven’t posted in months; or Twitter profiles that are a year or more old with only a few followers and no recent tweets. And there’s a reason you hear some small business owners say, “I tried social media marketing for my small business, and it just doesn’t work.”