Pinterest’s Has Helpful New Home Feed Tools

Pinterest's Has Helpful New Home Feed Tools

Some of the best ways to produce content which enables a deep connection with your audience, is using shared experiences which both parties can relate to, and which both have valid recollections of. This is in fact, one of the best ways of engaging with your audience if you’re a business person, because it instantly creates a bond that might otherwise take you weeks or months to cultivate.

Recognizing that this is so, Pinterest has recently announced a pair of custom feed tools which will provide a more streamlined approach to brainstorming, as well as a more thorough understanding of content which is being curated for users. These two new feed tools will be described below, so that you can have an understanding of how to use them, and how to get the most out of them for yourself or for your business usage.

The home feed tuner

Pinterest's Has Helpful New Home Feed ToolsOne of the new options unveiled by Pinterest just recently is known as the home feed tuner, which is intended to provide more detailed insight into all those factors which comprise the content being seen by users. It will allow you to easily see topics, boards, recent history, and any followed accounts that you have, so that you’ll be able to make any necessary tweaks to keep your feed relevant and worthwhile.

It is thought that by providing this option, it will allow the feed to change right along with the user and their needs and desires at any given moment in time. Over a period of weeks, months, or years, almost everyone goes through changes of interest and finds new topics which capture their attention. The home feed tuner will allow your account to evolve right along with your changing interests and preferences in various topics.

This home feed tuner tool will give you a comprehensive view of all the activity which goes into determining recommendations for the feed which appears in your user account. You’ll have the ability to toggle on or off all these factors, depending on what your interests are, and what goals you’re trying to achieve through your account.

As an example, you may want to opt out of ideas for renovations and home remodeling projects, once your own renovation project has been completed. The same is true for a vacation which you may have been planning for quite a while, and then once the vacation has passed, you would choose to opt out of all further information about that destination.

Pinterest's Has Helpful New Home Feed ToolsOf course, this doesn’t mean that Pinterest will stop their efforts to provide good recommendations for your news feeds, but it means the platform recognizes that you have personal tastes and preferences, and they want to allow you more input into the process of defining your own tastes on Pinterest. This new tool will also include options for secret boards such as surprise parties, which would remain hidden from your profile, and which would be designated by a lock symbol.

You can still utilize the recommendations toggle when you’re looking for additional ideas which are founded on the secret pins you have in your feed. You’ll be able to find the home feed tuner tool by going to your account settings on desktop and looking for a button with three dots, or you can use your Android smartphone to go to the settings icon, while iOS phones will have it listed under the account settings.

Pin level controls

Completely apart from the feed, Pinterest is also bringing user-supplied choices to the level of pins themselves. Specifically, you’ll have the capability of telling the platform whether you are happy or unhappy with content which is supplied to you. You can also obtain information on why any particular content appeared on your timeline in the first place, so you have a better understanding of how specific news items make it into your feed.

Pinterest's Has Helpful New Home Feed Tools

You may or may not object to the thought process that goes into supplying particular content to your feed, and when you understand why it’s there, you’ll be able to voice your objections more solidly to Pinterest. In order to find out the why and the wherefore, all you have to do is tap on the three consecutive dots under any pin, in order to see the explanation behind why that pin was put there.

This will also provide you with the opportunity to give feedback to Pinterest if it turns out that you don’t want that type of pin appearing on your account. If you like, you can also share feedback on why you went to the trouble of hiding a pin, so that Pinterest will understand why it should not present similar pins to you in the future. By giving users more control over what appears on their home feed, the Pinterest algorithms will be much more accurate in their attempts to deliver content to users, as well as what they want to see mapped to specific values, interests, and preferences on their account.

In theory, this should serve to boost the level of meaningful time any user actually spends on the platform, and it is also likely to result in having additional promoted content saved to personal boards. Pinterest’s approach in supplying this capability to users is that they built these recommendations on the back end, by providing a Pinner with a control panel which allowed them to tune their home feed.

This also allowed Pinners to experience the most useful sessions possible, with content that was most meaningful to them personally. All this should convey the idea that Pinterest is very interested in providing users with only the type of content which is most relevant to them, and what they are most interested in seeing on their personal boards. This is a noteworthy effort on the part of the platform, and it will undoubtedly find a considerable amount of popularity among users, since they will be able to exert a great deal more control over the kind of content appearing in their account.

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Heather Hart

Heather Hart

Operations Manager at $99 Social
Heather began working with $99 Social in April 2014 as a content writer, but quickly moved into a customer support role, then to Operations Manager in May of 2017. She loves exploring different artistic mediums, including copywriting, drawing and painting, website coding, and helping people succeed.

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