How You Can Increase Mobile App Downloads Using Social Media
Smartphones have virtually no boundaries when it comes to storage capabilities and processing capacity. That’s one of the reasons why there are so many apps available on Playstore – nearly 3 million of them – and why many of those apps have had broad appeal to a number of smartphone users. Some Playstore apps have been downloaded millions of times, while others may have been downloaded only thousands of times, but most of them have found favor with at least some number of users.
If you are a developer who is entering the app market, you will of course be hoping to hit the jackpot and find the kind of broad appeal for your app which causes it to be frequently downloaded, but you can’t just leave all that to chance. First of all, you have to provide users with apps that actually appeal to them, and which either satisfy a need or appeal to their general interests.
In order to do that, you’ll have to conduct some research and find out what interests people, as well as what they’re willing to pay for in the way of an app. Then you’ll have to develop an app which enhances the user’s overall experience, and adds value to their daily life. Apart from the app itself, there’s another crucial factor that you have to be aware of, and that’s the marketing of your app.
In order to increase the number of downloads your app gets, you’ll have to establish at least a fair marketing budget, and then develop a good strategy for bringing your app to the attention of all potential buyers. The best and most useful app in the world is useless, unless you can somehow make potential buyers aware of it so it can be downloaded.
From this, it can be seen that the success of any app is really a two-pronged situation: the app itself must be useful and appealing to buyers, and it must be properly marketed so that potential buyers are actually aware of it. When you’re thinking about marketing your newly developed app, there’s probably no better place to do it than social media.
By making use of social media, you will definitely be able to increase the number of downloads for your app, whether it is a Playstore app or an independent app from a website. Here are some of the best strategies you can use to maximize the benefits you get from social media to increase downloads of your app.
Sharing across social media
When your app is ready to be marketed, one good strategy is to share it with social media friends, and then request that they also share it with friends or family that they are in contact with. You should make use of as many platforms as possible, including Facebook, WhatsApp, Instagram, LinkedIn, and any others that you have access to. Make sure to describe the functionality of your app, and why it will prove useful to people who download it. This will get you off to a great start, and will hopefully reach a number of users immediately, so that your app gets some attention right at launch time.
Use paid ads
Once you’ve gotten things underway with your organic social media reach, you can turn your attention to using paid ads to continue the effort. In the meantime, you should pay close attention to all the feedback you get about your app, and if it needs to be tweaked or improved, you should do this so that it’s in its best possible state for usage by the masses.
When you’re ready to use paid ads, the two best platforms for this are Facebook and Instagram, and the level of advertising that you embark on will depend on what your marketing budget is. It’s really worth your while to do as much paid advertising is possible, because these ads are always placed very prominently on user screens, and they’re the ones which are viewed most frequently. Don’t underestimate the power of paid ads in reaching vast audiences.
Consider influencer marketing
One of the hottest trends for marketing and advertising these days is influencer marketing. This is quite understandable, given the fact that people typically have a lot of confidence in celebrities or other well-known people that they follow. There is an automatic trust factor built into people following social media influencers, and that can work to your advantage in a major way. If you can get one or more influencers to endorse your product and to pitch the app to their niche of followers, that opens up a whole new audience that you might otherwise not have had access to.
One of the great things about having positive reviews of your app, is that it effectively extends the word-of-mouth process even further. The more five-star ratings your app gets, the greater the likelihood is that other users will want to download it. All it takes is a few very positive reviews, and you’ll find that downloads of your app are increasing dramatically. This means you should do everything possible to encourage users to review your app, and hopefully to give some kudos to it, so that others can be confident that it has value to them too.
Similar to encouraging reviews of your app, it’s also a great strategy to encourage sharing of your app. You should sprinkle throughout your app some options to share it on social media. Users who have already found your app to be appealing and valuable to them are the most effective salesman you can have, and when they share the app with others, it’s like an automatic endorsement that will overcome any sales resistance a user might have.
If you put into practice these five strategies for promoting your app through social media, you should find that it gets tons of downloads, maybe even a lot more than you were hoping for. In any case, these are some tried and true strategies which you should not overlook.