Category Archive for "Snapchat"

Snapchat Unveils New Dynamic Ads

Snapchat Unveils New Dynamic Ads

In October of 2019, Snapchat unveiled its newest ad offering, which they termed ‘dynamic ads’, and which was similar in nature to those same kind of ads already being provided by Facebook, Instagram, and Pinterest. As with the other platforms, Snapchat’s

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Snapchat Trends You Need to Know for 2020

Snapchat Trends You Need to Know for 2020

Since Snapchat has a tremendous audience among the younger set, it will be very interesting to know what kinds of trends are in store for the upcoming year. Snapchat recently identified what it considers to be some of the most likely popular

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Two Brand New Features from Snapchat

Two Brand New Features from Snapchat

Snapchat has recently unveiled a new movie preview ad format which has been developed in association with the upcoming release of the Tom Cruise sequel called ‘Top Gun: Maverick’, which it calls a ‘trailer reaction lens’, and it will of course be

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How to Use Snapchat's New 3D Selfie Camera Mode

How to Use Snapchat’s New 3D Selfie Camera Mode

In mid-September of 2019, Snapchat unveiled 3D images and 3D filters on its platform, and a camera mode which uses the depth data provided by a smartphone to create a dimensional image. These dimensional images can be enhanced with Snapchat’s proprietary augmented

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Snapchat Adds Fast-Track Ad Creation for Your Small Business

Snapchat Adds Fast-Track Ad Creation for Your Small Business

Snapchat has rolled out a brand new tool which will allow advertisers to develop an ad very quickly by using Instant Create, it’s fast-track ad builder. All that’s necessary in order to create an ad very quickly is to choose the objective

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Snapchat's New Guide for Major Events and Holidays

Snapchat’s New Guide for Major Events and Holidays

Snapchat recently published a brand-new guide for significant events, and it includes all the holidays, key dates, and events of note throughout any given year. It also includes some specific insights regarding the time frame when online chatter begins to

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Snapchat Offers Insights on Generation Z

Snapchat Offers Insights on Generation Z

Snapchat has recently released two brand-new reports which discuss various aspects of Generation Z, with regard to their usage of the social media and other interesting aspects of their lives. Marketing personnel who have questions in these areas will find

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Advertising to Gen Z: Tips to Gain Young People's Attention

Advertising to Gen Z: Tips to Gain Young People’s Attention

There was a time when a good advertising campaign mostly involved placing ads on TV, the radio and in print, but that time has passed. While you can still reach a sizable audience with such a campaign, you probably won’t

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