Category Archive for "Pinterest"

Learn How to Use Pinterest’s New Faster Visual Searches

Learn How to Use Pinterest’s New Faster Visual Searches

In mid-September of 2019, Pinterest launched a revamped Lens which has the capability of speeding up visual searches, while also allowing you to save the results of those searches to your Pinterest Boards. That means your results can be retained so

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Understanding Pinterest’s Pin Classification Scheme

Understanding Pinterest’s Pin Classification Scheme

Any time you’re trying to maximize performance on a specific digital platform, you’ll need to keep your presentation in sync with what users are actually searching for at that time. This is especially true on Pinterest, which is currently positioning

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Pinterest is Growing and You Should Be There

Pinterest is Growing and You Should Be There

There is no doubt that Pinterest is enjoying some boom times, as evidenced in the second earnings report it has released after having gone public earlier this year. During the second quarter of 2019, Pinterest revenues soared to $261 million

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The New Mobile Ad Tool from Pinterest

The New Mobile Ad Tool from Pinterest

Pinterest has announced a new process which will allow advertisers to create their campaigns right from the convenience of their mobile device. The process will include some highly streamlined options for targeting the right user audience, which is expected to

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Top 10 Social Networks by Market Share

Top 10 Social Networks by Market Share

Over the past 10 years, there has been an intense battle going on between the social networking sites to achieve the highest possible market share. Not all of the current Top 10 sites were even in existence 10 years ago,

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Everything to Know About Pinterest’s Expanded Shopping Options

Everything to Know About Pinterest’s Expanded Shopping Options

It is the great hope of Pinterest to position itself as a centralized hub for all online shopping activities, and to provide a number of useful tools for advanced product discovery, as well as matching features which nicely synchronize with

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Advertising to Gen Z: Tips to Gain Young People's Attention

Advertising to Gen Z: Tips to Gain Young People’s Attention

There was a time when a good advertising campaign mostly involved placing ads on TV, the radio and in print, but that time has passed. While you can still reach a sizable audience with such a campaign, you probably won’t

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How to Produce Content for All Social Media Platforms

How to Produce Content for All Social Media Platforms

There are good reasons why you should not post the same content to each of the social media platforms, especially if your target audience doesn’t really spend much time on any specific platform. It doesn’t make much sense to waste

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