Category Archive for "social media"

Two Brand New Features from Snapchat

Two Brand New Features from Snapchat

Snapchat has recently unveiled a new movie preview ad format which has been developed in association with the upcoming release of the Tom Cruise sequel called ‘Top Gun: Maverick’, which it calls a ‘trailer reaction lens’, and it will of course be

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Get More Customers Using Google My Business

Get More Customers Using Google My Business

If you haven’t heard of Google My Business, or if you haven’t been using it to promote your business, you’re missing out on one of the most cost-effective ways of increasing your brand awareness and of bringing customers into your

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Upcoming Social Media Trends for 2020

Upcoming Social Media Trends for 2020

To be successful at using social media as a big part of your marketing strategy, it’s necessary to be aware of emerging trends so that you can incorporate them into your overall approach. A survey conducted among thousands of marketing professionals

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Your Checklist for Social Media Marketing Success

Your Checklist for Social Media Marketing Success

With the new year fast approaching, now may be a good time for you to consider updating your social media marketing approach, so as to incorporate new trends and emerging patterns in social media usage. LinkedIn has recently published a simple checklist

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LinkedIn's Important New Group Features

LinkedIn’s Important New Group Features

For several years now, LinkedIn’s groups feature has been diminishing in importance and usefulness, partly because of excessive self-promotion, and partly because of spamming which has interfered with the usefulness to account holders. In principle though, the group feature should

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How to Create and Maintain Evergreen Content

How to Create and Maintain Evergreen Content

Creating and maintaining evergreen content can be one of the best strategies for increasing traffic to your website, if the process is undertaken properly. In fact, your evergreen articles can become your largest single source of targeted traffic, provided that

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What You Need to Know About the New Facebook Interface

What You Need to Know About the New Facebook Interface

Facebook has finally rolled out its new user interface, although it has only been supplied to a select group of users, to obtain their feedback and use that feedback to make corrections and modifications. Assuming that there are no drastic

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How to “Regram” Content on Instagram

How to “Regram” Content on Instagram

One of the most commonly used techniques for any Instagram marketing strategy is to use content from other people’s posts in your own Instagram feed. It happens very often that other content expresses exactly what you are also trying to accomplish yourself,

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