Category Archive for "social media"
Video Marketing: How to Turn Prospects into Customers
Turning prospects into customers is an age-old problem that businessmen have had pretty much since the beginning of commerce. One of the most effective ways of bringing this about is to create short videos which can be used to guide prospects through
Tax Mistakes Your Small Business Might Be Making
It’s that time of year when small business owners are forced to turn their attention to filing their income taxes. It’s usually a tedious process, and one that is hardly considered desirable by most business owners who are obliged to go through
Updates to Facebook Ad Sizes for 2020
It can be a daunting task to stay abreast of all the Facebook Ad size changes, especially since the platform routinely introduces new formats for Ads in addition to constantly making changes to the specifications for existing videos and images.
Why Social Mentions Are So Important
Anyone who is involved with producing an overall social media strategy should have two things which should be focused on: how you engage with your customers, and what kind of response you get from them. Cultivating audience engagement is just as important
Using Social Media to Increase Your Conversion Rate
According to a social media research company named Statista, there will be approximately 3.1 billion people using social media by the year 2021. Obviously, this means that there is a literal wealth of individuals online who can easily be reached
Snapchat Unveils New Dynamic Ads
In October of 2019, Snapchat unveiled its newest ad offering, which they termed ‘dynamic ads’, and which was similar in nature to those same kind of ads already being provided by Facebook, Instagram, and Pinterest. As with the other platforms, Snapchat’s
How to Personalize Your LinkedIn Page & Humanize Your Brand
An astonishing number of businesses today make use of their LinkedIn pages to connect with a great many potential prospects, customers, and even employees. It is estimated that upwards of 50 million businesses currently make use of their LinkedIn pages for
Facebook Updates for 2020 and Zuckerberg’s Vision of the Future
At the beginning of 2020, Facebook CEO Mark Zuckerberg has described to the media what he perceives as the biggest challenge for his platform, and where he sees the future headed. That vision is described below, along with a number
