In the digital age, one of the most prominent changes in corporate culture is the way that any given company’s executives are perceived. Gone is the old notion of the tireless CEO working long into the night in an office
Consumers are literally inundated with advertising of all types these days, to the extent that most of it really just strikes them as background noise, and they tend to ignore it all. This is why it has become a crucial
If you’re one of those business people who always seems to have hundreds, if not thousands of LinkedIn connection requests waiting for you, you might be wondering what the best approach is for handling all those requests. You don’t really
If your business wants to reach individuals with buying power, LinkedIn video is what you should be working with. As opposed to Facebook video and YouTube, LinkedIn tends to have a more mature audience which is more business-oriented, and which
For people who enjoy the connectivity of social networks, but don’t want to make it the centerpiece of their lives, LinkedIn provides the perfect option, because it’s strictly business and there are very few interactive options available. Even with this
When used correctly, social media can be much more than just a tool for connecting with your current customers and increasing your brand recognition among social media followers. If you know how to go about it, you can actually use
To say that you’ve probably heard about hashtags on Twitter and Instagram is an understatement. Even though they were once merely a way to tag interesting or trending topics on social media, hashtags are now found all over the Internet and beyond.
Using video for your LinkedIn content can be a very useful and effective way of communicating with your intended audience, especially given the fact of video’s enormous popularity across all forms of media. If you’ve been wanting to incorporate more