Social proof refers to the establishment of third-party credibility, and it can be extremely important to your business success. Since LinkedIn is the number one social platform for generating B2B leads, it’s critical that you garner substantial social proof on LinkedIn.
In recent weeks, LinkedIn has announced a whole slew of new features, including live streaming, Reactions, and even its own version of Stories, which is intended for use by higher education facilities. In June 2019, LinkedIn posted a new blog which
When it comes to marketing, it’s almost always advantageous for a business to be contrarian, which means to be somewhat deviant and to stand out from the crowd. This is what you can get your company noticed, and it’s also
The social media platforms are constantly working on providing users with new options these days, so they can have a better understanding of why they’re seeing specific ads, and who is sponsoring these ads. Ever since political interference on the social
There are good reasons why you should not post the same content to each of the social media platforms, especially if your target audience doesn’t really spend much time on any specific platform. It doesn’t make much sense to waste
Microsoft recently reported that LinkedIn has achieved record levels of engagement, with an increase of on-platform sessions that amounts to upwards of 24%. As the parent company of LinkedIn, Microsoft has a vested interest in the performance of the professional
LinkedIn provides a huge array of job tools to users, but of all these, the one which is most important by far is its Talent Solutions, which serves as a kind of recruitment arm for the platform. Approximately 65% of
If you haven’t heard of Reactions yet, it’s the response tool in Facebook which gives users the opportunity to express far more than a simple Like when they appreciate a post. It seems like all the social media platforms are