Category Archive for "Facebook"
How to Build Your Next Facebook Re-targeting Campaign
Studies indicate that more than 96% of all website visitors are not prepared to make a purchase on their first visit to any particular site. While first impressions are valuable, they don’t usually close the deal, and it’s the next
Facebook Stories is Now Easier for Businesses with Templates
Anyone who takes even an occasional peek at the calendar will realize that Christmas is fast approaching. This means that your holiday campaigns should already be nearing completion, or at least in a solid stage of development. The all-important period leading up
Reducing Facebook Ad Costs with Manual Bidding
Some marketing gurus have purposely avoided using Facebook for advertising, because they would like to have more control over their campaign costs. There is a way of managing your campaign costs which not everyone knows about, but which can be very
Facebook’s Look into Smart Sunglasses of the Future
Facebook has taken the plunge into the smart glasses market by developing a version of eyewear equipped with augmented reality capability, and it believes these new smart glasses just might be capable of replacing your smartphone, although that won’t happen
Facebook is Testing a New Private Messenger Chat Feature
Reverse engineering experts have become aware of tests being conducted by Facebook currently, which will use a new post type for the purpose of directing viewers through to a Messenger private chat grouping. Basically, this new capability will permit users
Facebook is Testing Two New Advertising Features
Facebook recently announced that it is testing two new ad features. One of them involves an in-app checkout feature associated with dynamic ads which are placed in the Facebook News Feed. The other feature is a new capability which can
Why Facebook May Start Hiding ‘Like’ Counts
Some time ago, Instagram began hiding its Like counts in seven different countries around the globe, presumably as a precursor to hiding them for all users around the globe. Facebook now appears to be testing the same kind of operation
You Are Missing Out by Not Using Instagram and Facebook Story Ads
More than two years ago, Instagram launched its initial rollout of Story Ads, and about one year ago Facebook launched a version of Story Ads all its own. Both ad formats have been tremendous successes for each of these platforms,
