Social media has become one of the most important pieces in any business’ marketing and communications strategy. According to brandwatch.com, there are over 4 billion internet users, with over 75% of those users having social media accounts! So it’s really
If Facebook Messenger is an important part of your marketing strategy, but you haven’t been achieving the kind of results you’d hoped for, it may simply be a question of not having found the right approach yet. There are a
If your Facebook advertising has not been producing the results you would like to see, you may want to consider using text-based sponsored posts. These are long-form posts which are simply blogs or perhaps landing pages which are embedded within
Making use of metrics to analyze the success of your social media marketing is an essential component of your overall strategy, or at least it should be. If you are measuring the impact your social media marketing is having on
If you have invested significant resources into consistently posting articles to your blog and promoting your content through various social media platforms, but you haven’t seen any significant return on investment, it may be that your content itself is the problem. There
It’s always worthwhile learning new techniques and making use of new features to promote your business offers and time-sensitive events on social media. If you are an Instagram user, the platform has provided another way that you can accomplish this
Pinterest should be part of the marketing strategy for every business, whether large or small. All companies should want to popularize their brand, and have it become a fixture in the minds of their audience, so that there’s an instant association with core values
Most marketing and advertising personnel are aware that creating a personalized experience for your target audience is one of the most important components of successful advertising nowadays. LinkedIn has recently announced that it has made Dynamic Ads available from directly