Category Archive for "social media for small business"
Metrics for Analyzing Social Media Marketing
Making use of metrics to analyze the success of your social media marketing is an essential component of your overall strategy, or at least it should be. If you are measuring the impact your social media marketing is having on
Recruiting Paid Social Influencers
In order to run effective social influencer marketing campaigns, you first have to establish relationships with social influencers who can truly help your business. This isn’t always as easy as it sounds, because some of these individuals may be reluctant
Promoting Your Live Event on Facebook
If you’re planning a live event on Facebook, there’s a number of ways you can use Facebook marketing so that you can reach out to attendees, and keep in touch with them right up to the actual event. In fact, there
B2B Strategies to Make Greater Use of Video Content
There are some very good reasons why you should continue to include video content in your digital marketing strategy these days. Most marketers are aware that there is any number of surveys which indicate the increased levels of engagement and conversions that
