Social media marketing and small business management have changed in many drastic ways since 2020 started just a few short months ago. COVID-19 has brought with it a huge shift in the way many businesses are being run, whether that
It is no longer an industry secret that social media is one of the most powerful tools available to fashion labels and clothing boutiques to promote their brands and drive sales. What is still considered a bit of a dark
Social media has become one of the most important pieces in any business’ marketing and communications strategy. According to brandwatch.com, there are over 4 billion internet users, with over 75% of those users having social media accounts! So it’s really
These days, there are more businesses being started up then can even be counted, and that means there’s pretty much an endless supply of goods and services available to consumers. While that might be a good thing, it also means
It’s only natural that as time goes by, social media platforms will undergo some changes and will be functionally different, so they can be more useful to their audiences, and so they can generate better engagement. This can make it difficult for
There has been a huge increase in the number of subscription businesses in recent years, with roughly half of all consumers subscribing to at least one service which is media-related. All business owners want their company to be successful over
Turning prospects into customers is an age-old problem that businessmen have had pretty much since the beginning of commerce. One of the most effective ways of bringing this about is to create short videos which can be used to guide prospects through
It’s that time of year when small business owners are forced to turn their attention to filing their income taxes. It’s usually a tedious process, and one that is hardly considered desirable by most business owners who are obliged to go through