Category Archive for "Social Media Analytics"
Looming Elimination of Facebook Ad Set Budgets
In early February, Facebook announced that, beginning in September, all existing campaigns as well as all new ones will be migrated over to that platform’s automated campaign budget allocation system. Facebook’s budget allocation system optimizes all campaign budgets across the
LinkedIn Continues String of Innovations With Live-Streaming
LinkedIn is probably the one social media platform which is least known for its innovative features, although in recent years that tendency seems to be changing. Last March, LinkedIn launched stickers and frames for video, which proved to be at
Crowdsourcing as Part of Your Digital Marketing Strategy
It has always been a somewhat difficult job to create engaging and relevant content for marketing professionals tasked with having to come up with new and interesting material for their company’s digital marketing campaigns. Not only is this a very time-consuming
Tips for Boosting Engagement on LinkedIn
LinkedIn is a terrific social media platform to use, whether you’re looking to expand your personal network or to increase attention to your business profile. When properly used, LinkedIn can go a long way toward increasing brand recognition and directing
