Category Archive for "Social Media Analytics"
Metrics for Analyzing Social Media Marketing
Making use of metrics to analyze the success of your social media marketing is an essential component of your overall strategy, or at least it should be. If you are measuring the impact your social media marketing is having on
Facebook’s Premium Video Advertising Option
When Facebook launched its Watch platform to compete with traditional television, the social media giant was hoping that the platform would become a legitimate rival for mainstream TV. While that has yet to happen, it hasn’t delayed Facebook’s plans for providing
Social Media Manager Vs Community Manager
You may have heard these two terms used almost interchangeably in the past, and you may have concluded that they are the same thing, or you may have gotten very confused about what the duties and responsibilities of the respective
Instagram to Become a Direct Competitor to Pinterest
Social media giant Instagram appears to be positioning itself to go head-to-head with Pinterest as it files to go public. This is a very similar routine to the one which Instagram carried out against Snapchat, and there are clues which suggest a
