Category Archive for "Social Media Analytics"
Metrics for Analyzing Social Media Marketing
Making use of metrics to analyze the success of your social media marketing is an essential component of your overall strategy, or at least it should be. If you are measuring the impact your social media marketing is having on
Facebook’s Premium Video Advertising Option
When Facebook launched its Watch platform to compete with traditional television, the social media giant was hoping that the platform would become a legitimate rival for mainstream TV. While that has yet to happen, it hasn’t delayed Facebook’s plans for providing
Social Media Manager Vs Community Manager
You may have heard these two terms used almost interchangeably in the past, and you may have concluded that they are the same thing, or you may have gotten very confused about what the duties and responsibilities of the respective
Instagram to Become a Direct Competitor to Pinterest
Social media giant Instagram appears to be positioning itself to go head-to-head with Pinterest as it files to go public. This is a very similar routine to the one which Instagram carried out against Snapchat, and there are clues which suggest a
Why Paid Advertising on Social Media is So Important
If your business has yet to take social media advertising seriously, you may be convinced by some of the following statistics, which point up its dominance in our online world of today. Surveys have discovered that at least one out of every
Looming Elimination of Facebook Ad Set Budgets
In early February, Facebook announced that, beginning in September, all existing campaigns as well as all new ones will be migrated over to that platform’s automated campaign budget allocation system. Facebook’s budget allocation system optimizes all campaign budgets across the
LinkedIn Continues String of Innovations With Live-Streaming
LinkedIn is probably the one social media platform which is least known for its innovative features, although in recent years that tendency seems to be changing. Last March, LinkedIn launched stickers and frames for video, which proved to be at
Crowdsourcing as Part of Your Digital Marketing Strategy
It has always been a somewhat difficult job to create engaging and relevant content for marketing professionals tasked with having to come up with new and interesting material for their company’s digital marketing campaigns. Not only is this a very time-consuming
