Category Archive for "Small Business"

Why You Should Begin Planning Your Christmas Social Campaigns Now 

Why You Should Begin Planning Your Christmas Social Campaigns Now 

The last quarter of every year is when the biggest retail shopping numbers are always posted, primarily because the biggest holiday seasons are contained within that last quarter. Consumers everywhere are purchasing Christmas presents as well as household decorations, they’re making plans

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Using WeChat for Small Business Marketing and Brand Loyalty

Using WeChat for Small Business Marketing and Brand Loyalty

WeChat is probably the biggest super app in the world that you’ve never heard of. It’s the largest social network in China, and it’s quickly gaining even more momentum in Asian markets. This is not really surprising, since Facebook, Twitter, YouTube, and

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The Best Formula for Producing Great E-Commerce Product Videos

The Best Formula for Producing Great E-Commerce Product Videos

By now, pretty much everyone knows that video is what really sells products online, and that means virtually all marketing gurus have included video productions in their marketing initiatives. Creating really good videos is another matter however, and it’s safe to say

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Reducing Facebook Ad Costs with Manual Bidding

Reducing Facebook Ad Costs with Manual Bidding

Some marketing gurus have purposely avoided using Facebook for advertising, because they would like to have more control over their campaign costs. There is a way of managing your campaign costs which not everyone knows about, but which can be very

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How to Get New Followers to Read Your Blog

How to Get New Followers to Read Your Blog

It can be very depressing for a novice blogger to work extremely hard at writing high-quality content, and taking care of all the little details associated with blogging, only to find out that your reach is not nearly what you

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Twitter Testing Methods to Find Content Shared in Direct Messages

Twitter Testing Methods to Find Content Shared in Direct Messages

Twitter is currently working on a brand-new option which would allow users to easily locate any kind of content which has been shared with others within direct message conversations you’ve had in the past. This would include images, links, and tweets, and

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Social Media Myths That Might Hurt Your Small Business

Social Media Myths That Might Hurt Your Small Business

Over the past several years, marketing on social media has evolved to the point where it has become a very common business practice, and one that is generally very effective. However, there are still some misconceptions associated with social media marketing which

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How Instagram’s New Ad Restrictions Might Affect Your Business

How Instagram’s New Ad Restrictions Might Affect Your Business

Instagram has announced that it has already imposed limitations on ads which are related to cosmetic surgery or to dietary content. The announcement made it clear that platform executives have been in consultation with experts on well-being and mental health,

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