When you cast a net into the waters of Social Media, it’s best to try and get the biggest audience possible, right? Not necessarily. Defining your target audience can actually bring better results! Having one hundred people see your ad doesn’t
Social media marketing and small business management have changed in many drastic ways since 2020 started just a few short months ago. COVID-19 has brought with it a huge shift in the way many businesses are being run, whether that
These days, there are more businesses being started up then can even be counted, and that means there’s pretty much an endless supply of goods and services available to consumers. While that might be a good thing, it also means
It’s only natural that as time goes by, social media platforms will undergo some changes and will be functionally different, so they can be more useful to their audiences, and so they can generate better engagement. This can make it difficult for
There has been a huge increase in the number of subscription businesses in recent years, with roughly half of all consumers subscribing to at least one service which is media-related. All business owners want their company to be successful over
It’s that time of year when small business owners are forced to turn their attention to filing their income taxes. It’s usually a tedious process, and one that is hardly considered desirable by most business owners who are obliged to go through
Everyone is aware of the failure rate of new startup companies in this country, and that means that the odds are stacked against you before you even get started in business. However, there are a number of steps you can take which
Experts agree that the most effective use of online marketing occurs after a website has been search engine optimized. Since more than 80% of business Internet users focus on organic search results rather than paid ads, it’s clear that any real success