Category Archive for "Small Business Marketing"

You Are Missing Out by Not Using Instagram and Facebook Story Ads

You Are Missing Out by Not Using Instagram and Facebook Story Ads

More than two years ago, Instagram launched its initial rollout of Story Ads, and about one year ago Facebook launched a version of Story Ads all its own. Both ad formats have been tremendous successes for each of these platforms,

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LinkedIn Has a New Course on Ad Tool Utilization

LinkedIn Has a New Course on Ad Tool Utilization

LinkedIn is now offering a new course which is intended to help users come up to speed on how to make best use of the platform. Included in the areas touched upon are how to build your brand on the platform and

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Should You Be Using Facebook's New Lead Generation Feature?

Should You Be Using Facebook’s New Lead Generation Feature?

Back in May of this year, Facebook first announced an automated feature for lead generation, to be used in conjunction with Messenger, and which would be made available to all advertisers. This new feature has now been rolled out all around

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Here’s What You Need to Know About Twitter’s New 6-Second Video Ad Bids

Here’s What You Need to Know About Twitter’s New 6-Second Video Ad Bids

Twitter has rolled out a flexible new option for advertisers whose primary concern is in having their videos viewed in full, but who are also interested in developing short-form videos as part of their arsenal of assets. This new ad

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Why Video is Relevant to Your Online Marketing Strategy

Why Video is Relevant to Your Online Marketing Strategy

When you get around to formulating your marketing strategy for the upcoming year, you’ll want to have all the most relevant information at your fingertips so you can make good decisions. Of course a big part of this will be an understanding

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What You Need to Know About Facebook's New Screen-Sharing Messenger Option

What You Need to Know About Facebook’s New Screen-Sharing Messenger Option

Facebook is currently involved with intense testing on a new video option for Messenger which would allow you to share your phone screen while chatting in Messenger, rather than having to use the built-in camera. This new option would enable you to

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Instagram Developing 'Threads', a New Direct Messaging App

Instagram Developing ‘Threads’, a New Direct Messaging App

Early on in 2019, Instagram shut down its standalone messaging app which was called Direct, and it now appears to be working on a new version of a similar messaging app. This new version aims at emphasizing and maintaining the connection between

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Facebook Looks to Increase Engagement by Adding More Badges

Facebook Looks to Increase Engagement by Adding More Badges

In 2018, Facebook rolled out to account members the concept of group badges, which are little notes and graphics that appear alongside group member names, and are placed within group posts, in the section for comments. With these badges, each

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