Category Archive for "Small Business Marketing"

Social Media Myths That Might Hurt Your Small Business

Social Media Myths That Might Hurt Your Small Business

Over the past several years, marketing on social media has evolved to the point where it has become a very common business practice, and one that is generally very effective. However, there are still some misconceptions associated with social media marketing which

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How Instagram’s New Ad Restrictions Might Affect Your Business

How Instagram’s New Ad Restrictions Might Affect Your Business

Instagram has announced that it has already imposed limitations on ads which are related to cosmetic surgery or to dietary content. The announcement made it clear that platform executives have been in consultation with experts on well-being and mental health,

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New Business Profile Format Announced by Pinterest

New Business Profile Format Announced by Pinterest

Two new features have been announced by Pinterest, just in time for the rapidly approaching holiday season. The first of these is an updated profile format which will allow users to include video content as part of their overall cover image. Secondly,

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How to Sell on Social Media Without Overdoing the Sales Pitch

How to Sell on Social Media Without Overdoing the Sales Pitch

As most sales and marketing personnel can tell you, the selling of products or services on social media is never an easy prospect, and it always involves a certain amount of delicate handling. This is not surprising, given the fact

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What You Need to Know About Instagram’s Move to Restrict Influencer Posts

What You Need to Know About Instagram’s Move to Restrict Influencer Posts

Instagram has announced that effective immediately, it will begin to restrict the number of posts which are associated with cosmetic surgery procedures and with certain products related to diet or weight loss. In some cases, Instagram intends to remove these posts entirely

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How to Use Snapchat's New 3D Selfie Camera Mode

How to Use Snapchat’s New 3D Selfie Camera Mode

In mid-September of 2019, Snapchat unveiled 3D images and 3D filters on its platform, and a camera mode which uses the depth data provided by a smartphone to create a dimensional image. These dimensional images can be enhanced with Snapchat’s proprietary augmented

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Facebook’s Look into Smart Sunglasses of the Future

Facebook’s Look into Smart Sunglasses of the Future

Facebook has taken the plunge into the smart glasses market by developing a version of eyewear equipped with augmented reality capability, and it believes these new smart glasses just might be capable of replacing your smartphone, although that won’t happen

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Learn How to Use Pinterest’s New Faster Visual Searches

Learn How to Use Pinterest’s New Faster Visual Searches

In mid-September of 2019, Pinterest launched a revamped Lens which has the capability of speeding up visual searches, while also allowing you to save the results of those searches to your Pinterest Boards. That means your results can be retained so

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