Category Archive for "Small Business Marketing"

Reducing Facebook Ad Costs with Manual Bidding

Reducing Facebook Ad Costs with Manual Bidding

Some marketing gurus have purposely avoided using Facebook for advertising, because they would like to have more control over their campaign costs. There is a way of managing your campaign costs which not everyone knows about, but which can be very

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How to Get New Followers to Read Your Blog

How to Get New Followers to Read Your Blog

It can be very depressing for a novice blogger to work extremely hard at writing high-quality content, and taking care of all the little details associated with blogging, only to find out that your reach is not nearly what you

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Twitter Testing Methods to Find Content Shared in Direct Messages

Twitter Testing Methods to Find Content Shared in Direct Messages

Twitter is currently working on a brand-new option which would allow users to easily locate any kind of content which has been shared with others within direct message conversations you’ve had in the past. This would include images, links, and tweets, and

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Social Media Myths That Might Hurt Your Small Business

Social Media Myths That Might Hurt Your Small Business

Over the past several years, marketing on social media has evolved to the point where it has become a very common business practice, and one that is generally very effective. However, there are still some misconceptions associated with social media marketing which

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How Instagram’s New Ad Restrictions Might Affect Your Business

How Instagram’s New Ad Restrictions Might Affect Your Business

Instagram has announced that it has already imposed limitations on ads which are related to cosmetic surgery or to dietary content. The announcement made it clear that platform executives have been in consultation with experts on well-being and mental health,

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New Business Profile Format Announced by Pinterest

New Business Profile Format Announced by Pinterest

Two new features have been announced by Pinterest, just in time for the rapidly approaching holiday season. The first of these is an updated profile format which will allow users to include video content as part of their overall cover image. Secondly,

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How to Sell on Social Media Without Overdoing the Sales Pitch

How to Sell on Social Media Without Overdoing the Sales Pitch

As most sales and marketing personnel can tell you, the selling of products or services on social media is never an easy prospect, and it always involves a certain amount of delicate handling. This is not surprising, given the fact

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What You Need to Know About Instagram’s Move to Restrict Influencer Posts

What You Need to Know About Instagram’s Move to Restrict Influencer Posts

Instagram has announced that effective immediately, it will begin to restrict the number of posts which are associated with cosmetic surgery procedures and with certain products related to diet or weight loss. In some cases, Instagram intends to remove these posts entirely

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