Category Archive for "Pinterest Marketing"

Everything to Know About Pinterest’s Expanded Shopping Options

Everything to Know About Pinterest’s Expanded Shopping Options

It is the great hope of Pinterest to position itself as a centralized hub for all online shopping activities, and to provide a number of useful tools for advanced product discovery, as well as matching features which nicely synchronize with

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How to Produce Content for All Social Media Platforms

How to Produce Content for All Social Media Platforms

There are good reasons why you should not post the same content to each of the social media platforms, especially if your target audience doesn’t really spend much time on any specific platform. It doesn’t make much sense to waste

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Using Social Proof in Your Social Media Marketing

Using Social Proof in Your Social Media Marketing

The term ‘social proof’ is defined as a psychological phenomenon which causes customers and uncommitted users to mirror the actions which others have taken in any given set of circumstances, simply because they feel the need to conform. There is

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What Marketers Should Know About the New EU Copyright Directive

What Marketers Should Know About the New EU Copyright Directive

You may have heard a lot of buzz about the new European Union’s Copyright Directive, and that may have caused you to be concerned or at least to wonder about how it would impact your marketing strategy. There are certain sections

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