Category Archive for "Linkedin Marketing"

LinkedIn's Latest Trends for Contrarian Markets

LinkedIn’s Latest Trends for Contrarian Markets

When it comes to marketing, it’s almost always advantageous for a business to be contrarian, which means to be somewhat deviant and to stand out from the crowd. This is what you can get your company noticed, and it’s also

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How to Use LinkedIn's New Ad Transparency Tab

How to Use LinkedIn’s New Ad Transparency Tab

The social media platforms are constantly working on providing users with new options these days, so they can have a better understanding of why they’re seeing specific ads, and who is sponsoring these ads. Ever since political interference on the social

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How to Produce Content for All Social Media Platforms

How to Produce Content for All Social Media Platforms

There are good reasons why you should not post the same content to each of the social media platforms, especially if your target audience doesn’t really spend much time on any specific platform. It doesn’t make much sense to waste

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Surprising Tidbits About LinkedIn Content

Surprising Tidbits About LinkedIn Content

Microsoft recently reported that LinkedIn has achieved record levels of engagement, with an increase of on-platform sessions that amounts to upwards of 24%. As the parent company of LinkedIn, Microsoft has a vested interest in the performance of the professional

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LinkedIn’s Newest Improvements for Job Tools

LinkedIn’s Newest Improvements for Job Tools

LinkedIn provides a huge array of job tools to users, but of all these, the one which is most important by far is its Talent Solutions, which serves as a kind of recruitment arm for the platform. Approximately 65% of

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LinkedIn Rolls Out New Reactions to Posts

LinkedIn Rolls Out New Reactions to Posts

If you haven’t heard of Reactions yet, it’s the response tool in Facebook which gives users the opportunity to express far more than a simple Like when they appreciate a post. It seems like all the social media platforms are

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What Marketers Should Know About the New EU Copyright Directive

What Marketers Should Know About the New EU Copyright Directive

You may have heard a lot of buzz about the new European Union’s Copyright Directive, and that may have caused you to be concerned or at least to wonder about how it would impact your marketing strategy. There are certain sections

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New Photo Stickers and Photo-Tagging from LinkedIn

New Photo Stickers and Photo-Tagging from LinkedIn

In recent months, LinkedIn has been steadily rolling out new tools and options which can be used for your imaging creativity, thereby generating more engagement with your content and increasing your creative capacity. Chief among these is the new addition of photo

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