Category Archive for "Linkedin Marketing"

Social Media Marketing in the Time of Covid-19

Social Media Marketing in the Time of Covid-19

Social media marketing and small business management have changed in many drastic ways since 2020 started just a few short months ago. Covid-19 has brought with it a huge shift in the way many businesses are being run, whether that

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How to Personalize Your LinkedIn Page and Humanize Your Brand

How to Personalize Your LinkedIn Page & Humanize Your Brand

An astonishing number of businesses today make use of their LinkedIn pages to connect with a great many potential prospects, customers, and even employees. It is estimated that upwards of 50 million businesses currently make use of their LinkedIn pages for

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How to Increase Your LinkedIn Readership Without Looking Desperate

How to Increase Your LinkedIn Readership Without Looking Desperate

Many B2B professionals have noticed a decrease in the quality of posts on LinkedIn over the past year, and unsurprisingly this has led to a decrease in views as well as engagement for many of those posts. In order to

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Your Checklist for Social Media Marketing Success

Your Checklist for Social Media Marketing Success

With the new year fast approaching, now may be a good time for you to consider updating your social media marketing approach, so as to incorporate new trends and emerging patterns in social media usage. LinkedIn has recently published a simple checklist

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LinkedIn's Important New Group Features

LinkedIn’s Important New Group Features

For several years now, LinkedIn’s groups feature has been diminishing in importance and usefulness, partly because of excessive self-promotion, and partly because of spamming which has interfered with the usefulness to account holders. In principle though, the group feature should

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Creating an Effective LinkedIn Hashtag Strategy

Creating an Effective LinkedIn Hashtag Strategy

Hashtags for LinkedIn were actually introduced as far back as 2018, although many users have yet to try them out on the LinkedIn platform. They do work a little differently than hashtags work on Instagram and Twitter, so it will be

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How to Use LinkedIn Video to Acquire More Leads and Customers

How to Use LinkedIn Video to Acquire More Leads and Customers

It’s becoming more and more difficult for businesses to reach customers through traditional marketing and advertising strategies, and that means it’s becoming harder to acquire new customers. Research done by HubSpot tells us that 81% of all consumers rely more on

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LinkedIn Engagement on the Rise and How You Can Benefit

When LinkedIn was taken over by Microsoft in 2016, the regular performance reports issued by LinkedIn were of course discontinued, and that means a number of key metrics could no longer be consulted. Those metrics which dealt primarily with membership

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