Category Archive for "Linkedin Marketing"

Maximizing Your LinkedIn Social Selling Index For Sales Professionals

Maximizing Your LinkedIn Social Selling Index For Sales Professionals

The LinkedIn Social Selling Index, or SSI, has been around for years, but now that the entire globe is moving to a digital-first model, it has suddenly become more relevant. LinkedIn compiles data from your profile based on its four

Read More
Social Media Marketing for Real Estate Professionals

Social Media Marketing for Real Estate Professionals

While any business can benefit from an online presence, social media marketing is essential for real estate professionals. Whether you’re an investor, a realtor, or a property manager, a concrete social media marketing plan needs to be part of your

Read More
Powerful Restaurant Marketing Ideas for 2020

Powerful Restaurant Marketing Ideas for 2020

It’s not always easy coming up with ideas for new marketing campaigns or a new restaurant marketing strategy to bring more customers into your business. You can always fall back on the conventional tactics of course, but maybe you’re not

Read More
Social Media Marketing in the Time of Covid-19

Social Media Marketing in the Time of COVID-19

Social media marketing and small business management have changed in many drastic ways since 2020 started just a few short months ago. COVID-19 has brought with it a huge shift in the way many businesses are being run, whether that

Read More
How to Personalize Your LinkedIn Page and Humanize Your Brand

How to Personalize Your LinkedIn Page & Humanize Your Brand

An astonishing number of businesses today make use of their LinkedIn pages to connect with a great many potential prospects, customers, and even employees. It is estimated that upwards of 50 million businesses currently make use of their LinkedIn pages for

Read More
How to Increase Your LinkedIn Readership Without Looking Desperate

How to Increase Your LinkedIn Readership Without Looking Desperate

Many B2B professionals have noticed a decrease in the quality of posts on LinkedIn over the past year, and unsurprisingly this has led to a decrease in views as well as engagement for many of those posts. In order to

Read More
Your Checklist for Social Media Marketing Success

Your Checklist for Social Media Marketing Success

With the new year fast approaching, now may be a good time for you to consider updating your social media marketing approach, so as to incorporate new trends and emerging patterns in social media usage. LinkedIn has recently published a simple checklist

Read More
LinkedIn's Important New Group Features

LinkedIn’s Important New Group Features

For several years now, LinkedIn’s groups feature has been diminishing in importance and usefulness, partly because of excessive self-promotion, and partly because of spamming which has interfered with the usefulness to account holders. In principle though, the group feature should

Read More