Category Archive for "LinkedIn Advertising"
What Marketers Should Know About the New EU Copyright Directive
You may have heard a lot of buzz about the new European Union’s Copyright Directive, and that may have caused you to be concerned or at least to wonder about how it would impact your marketing strategy. There are certain sections
Using LinkedIn Showcase Pages to Promote Your Business
If you haven’t been using LinkedIn’s Showcase Pages to promote your business, you’ve been missing out on a very useful social media marketing tactic. Showcase Pages will allow you to promote specific products and services to various customer segments of
Promoting Your Business on LinkedIn by Using your Company Page
If your business has a social media presence on LinkedIn, you should definitely be setting up a company page to help build your brand awareness. It will also create a channel that will help to promote your products and services
Why Paid Advertising on Social Media is So Important
If your business has yet to take social media advertising seriously, you may be convinced by some of the following statistics, which point up its dominance in our online world of today. Surveys have discovered that at least one out of every
LinkedIn Continues String of Innovations With Live-Streaming
LinkedIn is probably the one social media platform which is least known for its innovative features, although in recent years that tendency seems to be changing. Last March, LinkedIn launched stickers and frames for video, which proved to be at
Tips for Boosting Engagement on LinkedIn
LinkedIn is a terrific social media platform to use, whether you’re looking to expand your personal network or to increase attention to your business profile. When properly used, LinkedIn can go a long way toward increasing brand recognition and directing
What’s the New LinkedIn Water Cooler Report?
In January 2019, LinkedIn launched its new ‘Water Cooler Report’, in order to help marketers maximize the performance of their content, by featuring the most engaging and most popular posts from LinkedIn Publisher every month. LinkedIn is currently enjoying record
LinkedIn Rolls Out New Reactions to Posts
If you haven’t heard of Reactions yet, it’s the response tool in Facebook which gives users the opportunity to express far more than a simple Like when they appreciate a post. It seems like all the social media platforms are