Category Archive for "LinkedIn Advertising"
LinkedIn Has a New Course on Ad Tool Utilization
LinkedIn is now offering a new course which is intended to help users come up to speed on how to make best use of the platform. Included in the areas touched upon are how to build your brand on the platform and
LinkedIn’s Guide for Optimal Use of LinkedIn Live
In February 2019, LinkedIn launched its featured live streaming option known as LinkedIn Live. However, the launching was not a general one, and the option was only provided to selected users in this country, and it is still not generally available throughout
LinkedIn Social Proof: Endorsements vs. Recommendations
Social proof refers to the establishment of third-party credibility, and it can be extremely important to your business success. Since LinkedIn is the number one social platform for generating B2B leads, it’s critical that you garner substantial social proof on LinkedIn.
How to Use Photo Tagging in LinkedIn
In recent weeks, LinkedIn has announced a whole slew of new features, including live streaming, Reactions, and even its own version of Stories, which is intended for use by higher education facilities. In June 2019, LinkedIn posted a new blog which
LinkedIn’s Latest Trends for Contrarian Markets
When it comes to marketing, it’s almost always advantageous for a business to be contrarian, which means to be somewhat deviant and to stand out from the crowd. This is what you can get your company noticed, and it’s also
How to Use LinkedIn’s New Ad Transparency Tab
The social media platforms are constantly working on providing users with new options these days, so they can have a better understanding of why they’re seeing specific ads, and who is sponsoring these ads. Ever since political interference on the social
Surprising Tidbits About LinkedIn Content
Microsoft recently reported that LinkedIn has achieved record levels of engagement, with an increase of on-platform sessions that amounts to upwards of 24%. As the parent company of LinkedIn, Microsoft has a vested interest in the performance of the professional
LinkedIn’s Newest Improvements for Job Tools
LinkedIn provides a huge array of job tools to users, but of all these, the one which is most important by far is its Talent Solutions, which serves as a kind of recruitment arm for the platform. Approximately 65% of
