Category Archive for "LinkedIn Advertising"
LinkedIn Social Proof: Endorsements vs. Recommendations
Social proof refers to the establishment of third-party credibility, and it can be extremely important to your business success. Since LinkedIn is the number one social platform for generating B2B leads, it’s critical that you garner substantial social proof on LinkedIn.
How to Use Photo Tagging in LinkedIn
In recent weeks, LinkedIn has announced a whole slew of new features, including live streaming, Reactions, and even its own version of Stories, which is intended for use by higher education facilities. In June 2019, LinkedIn posted a new blog which
LinkedIn’s Latest Trends for Contrarian Markets
When it comes to marketing, it’s almost always advantageous for a business to be contrarian, which means to be somewhat deviant and to stand out from the crowd. This is what you can get your company noticed, and it’s also
How to Use LinkedIn’s New Ad Transparency Tab
The social media platforms are constantly working on providing users with new options these days, so they can have a better understanding of why they’re seeing specific ads, and who is sponsoring these ads. Ever since political interference on the social
Surprising Tidbits About LinkedIn Content
Microsoft recently reported that LinkedIn has achieved record levels of engagement, with an increase of on-platform sessions that amounts to upwards of 24%. As the parent company of LinkedIn, Microsoft has a vested interest in the performance of the professional
LinkedIn’s Newest Improvements for Job Tools
LinkedIn provides a huge array of job tools to users, but of all these, the one which is most important by far is its Talent Solutions, which serves as a kind of recruitment arm for the platform. Approximately 65% of
LinkedIn Rolls Out New Reactions to Posts
If you haven’t heard of Reactions yet, it’s the response tool in Facebook which gives users the opportunity to express far more than a simple Like when they appreciate a post. It seems like all the social media platforms are
What Marketers Should Know About the New EU Copyright Directive
You may have heard a lot of buzz about the new European Union’s Copyright Directive, and that may have caused you to be concerned or at least to wonder about how it would impact your marketing strategy. There are certain sections
