Category Archive for "LinkedIn Advertising"

LinkedIn's Important New Group Features

LinkedIn’s Important New Group Features

For several years now, LinkedIn’s groups feature has been diminishing in importance and usefulness, partly because of excessive self-promotion, and partly because of spamming which has interfered with the usefulness to account holders. In principle though, the group feature should

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Creating an Effective LinkedIn Hashtag Strategy

Creating an Effective LinkedIn Hashtag Strategy

Hashtags for LinkedIn were actually introduced as far back as 2018, although many users have yet to try them out on the LinkedIn platform. They do work a little differently than hashtags work on Instagram and Twitter, so it will be

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How to Use LinkedIn Video to Acquire More Leads and Customers

How to Use LinkedIn Video to Acquire More Leads and Customers

It’s becoming more and more difficult for businesses to reach customers through traditional marketing and advertising strategies, and that means it’s becoming harder to acquire new customers. Research done by HubSpot tells us that 81% of all consumers rely more on

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LinkedIn Engagement on the Rise and How You Can Benefit

When LinkedIn was taken over by Microsoft in 2016, the regular performance reports issued by LinkedIn were of course discontinued, and that means a number of key metrics could no longer be consulted. Those metrics which dealt primarily with membership

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LinkedIn Has a New Course on Ad Tool Utilization

LinkedIn Has a New Course on Ad Tool Utilization

LinkedIn is now offering a new course which is intended to help users come up to speed on how to make best use of the platform. Included in the areas touched upon are how to build your brand on the platform and

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LinkedIn’s Guide for Optimal Use of LinkedIn Live

LinkedIn’s Guide for Optimal Use of LinkedIn Live

In February 2019, LinkedIn launched its featured live streaming option known as LinkedIn Live. However, the launching was not a general one, and the option was only provided to selected users in this country, and it is still not generally available throughout

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LinkedIn Social Proof: Endorsements vs. Recommendations

LinkedIn Social Proof: Endorsements vs. Recommendations

Social proof refers to the establishment of third-party credibility, and it can be extremely important to your business success. Since LinkedIn is the number one social platform for generating B2B leads, it’s critical that you garner substantial social proof on LinkedIn.

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How to Use Photo Tagging in LinkedIn

How to Use Photo Tagging in LinkedIn

In recent weeks, LinkedIn has announced a whole slew of new features, including live streaming, Reactions, and even its own version of Stories, which is intended for use by higher education facilities. In June 2019, LinkedIn posted a new blog which

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