Category Archive for "LinkedIn Advertising"

How to Use LinkedIn Video to Acquire More Leads and Customers

How to Use LinkedIn Video to Acquire More Leads and Customers

It’s becoming more and more difficult for businesses to reach customers through traditional marketing and advertising strategies, and that means it’s becoming harder to acquire new customers. Research done by HubSpot tells us that 81% of all consumers rely more on

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LinkedIn Engagement on the Rise and How You Can Benefit

When LinkedIn was taken over by Microsoft in 2016, the regular performance reports issued by LinkedIn were of course discontinued, and that means a number of key metrics could no longer be consulted. Those metrics which dealt primarily with membership

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LinkedIn Has a New Course on Ad Tool Utilization

LinkedIn Has a New Course on Ad Tool Utilization

LinkedIn is now offering a new course which is intended to help users come up to speed on how to make best use of the platform. Included in the areas touched upon are how to build your brand on the platform and

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LinkedIn’s Guide for Optimal Use of LinkedIn Live

LinkedIn’s Guide for Optimal Use of LinkedIn Live

In February 2019, LinkedIn launched its featured live streaming option known as LinkedIn Live. However, the launching was not a general one, and the option was only provided to selected users in this country, and it is still not generally available throughout

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LinkedIn Social Proof: Endorsements vs. Recommendations

LinkedIn Social Proof: Endorsements vs. Recommendations

Social proof refers to the establishment of third-party credibility, and it can be extremely important to your business success. Since LinkedIn is the number one social platform for generating B2B leads, it’s critical that you garner substantial social proof on LinkedIn.

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How to Use Photo Tagging in LinkedIn

How to Use Photo Tagging in LinkedIn

In recent weeks, LinkedIn has announced a whole slew of new features, including live streaming, Reactions, and even its own version of Stories, which is intended for use by higher education facilities. In June 2019, LinkedIn posted a new blog which

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LinkedIn's Latest Trends for Contrarian Markets

LinkedIn’s Latest Trends for Contrarian Markets

When it comes to marketing, it’s almost always advantageous for a business to be contrarian, which means to be somewhat deviant and to stand out from the crowd. This is what you can get your company noticed, and it’s also

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How to Use LinkedIn's New Ad Transparency Tab

How to Use LinkedIn’s New Ad Transparency Tab

The social media platforms are constantly working on providing users with new options these days, so they can have a better understanding of why they’re seeing specific ads, and who is sponsoring these ads. Ever since political interference on the social

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