Category Archive for "LinkedIn Advertising"
Maximizing Your LinkedIn Social Selling Index For Sales Professionals
The LinkedIn Social Selling Index, or SSI, has been around for years, but now that the entire globe is moving to a digital-first model, it has suddenly become more relevant. LinkedIn compiles data from your profile based on its four
Social Media Marketing for Real Estate Professionals
While any business can benefit from an online presence, social media marketing is essential for real estate professionals. Whether you’re an investor, a realtor, or a property manager, a concrete social media marketing plan needs to be part of your
How to Personalize Your LinkedIn Page & Humanize Your Brand
An astonishing number of businesses today make use of their LinkedIn pages to connect with a great many potential prospects, customers, and even employees. It is estimated that upwards of 50 million businesses currently make use of their LinkedIn pages for
How to Increase Your LinkedIn Readership Without Looking Desperate
Many B2B professionals have noticed a decrease in the quality of posts on LinkedIn over the past year, and unsurprisingly this has led to a decrease in views as well as engagement for many of those posts. In order to
LinkedIn’s Important New Group Features
For several years now, LinkedIn’s groups feature has been diminishing in importance and usefulness, partly because of excessive self-promotion, and partly because of spamming which has interfered with the usefulness to account holders. In principle though, the group feature should
Creating an Effective LinkedIn Hashtag Strategy
Hashtags for LinkedIn were actually introduced as far back as 2018, although many users have yet to try them out on the LinkedIn platform. They do work a little differently than hashtags work on Instagram and Twitter, so it will be
How to Use LinkedIn Video to Acquire More Leads and Customers
It’s becoming more and more difficult for businesses to reach customers through traditional marketing and advertising strategies, and that means it’s becoming harder to acquire new customers. Research done by HubSpot tells us that 81% of all consumers rely more on
LinkedIn Engagement on the Rise and How You Can Benefit
When LinkedIn was taken over by Microsoft in 2016, the regular performance reports issued by LinkedIn were of course discontinued, and that means a number of key metrics could no longer be consulted. Those metrics which dealt primarily with membership
