Given the fact that Instagram is home to more than one billion users every month, it’s crucial for your business to have an active presence on the platform, reaching a good number of those users, and calling attention to your
This article will focus on new tools which can help creators produce their own IGTV series, and what marketing personnel should take away from the discussion for their own personal usage. Since Instagram is now supporting video series content through its format of
If you happen to be a user of Instagram’s IGTV, you will be very happy to learn that the platform has just announced a new Series option which will allow video creators to categorize their videos into very specific collections. IGTV
All Internet users relate much better to other humans than they do to companies. That’s why it’s important that your company have a human face, rather than to be perceived as a cold, unfeeling corporate presence. There are some things
In 2017, Instagram released an app which it called Direct, and it was intended for usage as a private messaging app. It was supposed to compete with Snapchat and to provide functionality along the lines of Instagram’s Stories feature. After just a
Instagram has announced that it has already imposed limitations on ads which are related to cosmetic surgery or to dietary content. The announcement made it clear that platform executives have been in consultation with experts on well-being and mental health,
Instagram has announced that effective immediately, it will begin to restrict the number of posts which are associated with cosmetic surgery procedures and with certain products related to diet or weight loss. In some cases, Instagram intends to remove these posts entirely
More than two years ago, Instagram launched its initial rollout of Story Ads, and about one year ago Facebook launched a version of Story Ads all its own. Both ad formats have been tremendous successes for each of these platforms,