Category Archive for "Facebook Marketing"

How Facebook Places Can Help Your Business

How Facebook Places Can Help Your Business

Facebook Places is a tool which has been specifically designed to help users share their favorite locations with friends and others, and to help them discover new places of interest. It’s a geo-locational tool which allows users to check in

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How Facebook's Calibra Will Impact Your Marketing

How Facebook’s Calibra Will Impact Your Marketing

Facebook recently unveiled plans to launch a subsidiary in 2020 called Calibra, which will carry a digital wallet that will be offered as a standalone app, and which will also be embedded into WhatsApp and Messenger. The digital wallet will

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Facebook's Guide to Reaching Users at Important Times

Facebook’s Guide to Reaching Users at Important Times

Facebook has issued a report entitled ‘Moments That Bring People Closer Together,’ and in this report the authors claim that people are connecting and interacting in the modern era in ways which are drastically different from prior times, and this

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Tips for Creating Effective Facebook Ads for Stories and Feeds

By now, just about everyone knows how effective Facebook advertising can be. The social media network generated close to $27 billion in ad revenue in 2016, and that number will almost certainly grow over the next few years. And yet, it can

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More on Facebook’s Enhanced News Feed Algorithm

More on Facebook’s Enhanced News Feed Algorithm

In May of this year, Facebook announced a News Feed algorithm update which emphasized the reduction of clickbait reach as well as the ability to boost content from those people who are highest on your priority list. This News Feed

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Advertising to Gen Z: Tips to Gain Young People's Attention

Advertising to Gen Z: Tips to Gain Young People’s Attention

There was a time when a good advertising campaign mostly involved placing ads on TV, the radio and in print, but that time has passed. While you can still reach a sizable audience with such a campaign, you probably won’t

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Researching the Facebook Ads of Your Competitors

Researching the Facebook Ads of Your Competitors

It’s always a good idea to know as much as possible about your competitors’ Facebook Ad campaigns, and what kinds of strategies they’re using to accomplish their marketing objectives. There are a number of approaches you can use to monitor the advertising

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How to Produce Content for All Social Media Platforms

How to Produce Content for All Social Media Platforms

There are good reasons why you should not post the same content to each of the social media platforms, especially if your target audience doesn’t really spend much time on any specific platform. It doesn’t make much sense to waste

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