Category Archive for "Facebook Marketing"

Advertising to Gen Z: Tips to Gain Young People's Attention

Advertising to Gen Z: Tips to Gain Young People’s Attention

There was a time when a good advertising campaign mostly involved placing ads on TV, the radio and in print, but that time has passed. While you can still reach a sizable audience with such a campaign, you probably won’t

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Researching the Facebook Ads of Your Competitors

Researching the Facebook Ads of Your Competitors

It’s always a good idea to know as much as possible about your competitors’ Facebook Ad campaigns, and what kinds of strategies they’re using to accomplish their marketing objectives. There are a number of approaches you can use to monitor the advertising

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How to Produce Content for All Social Media Platforms

How to Produce Content for All Social Media Platforms

There are good reasons why you should not post the same content to each of the social media platforms, especially if your target audience doesn’t really spend much time on any specific platform. It doesn’t make much sense to waste

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The Impact of Facebook's Video Ranking Updates

The Impact of Facebook’s Video Ranking Updates

In a recent announcement, Facebook declared its intention to modify its own news feed algorithm so as to reward producers of video content which generates the most repeat views, and which enjoys the longest average viewing times. Also included in this

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