Category Archive for "Facebook Marketing Tools"

Researching the Facebook Ads of Your Competitors

Researching the Facebook Ads of Your Competitors

It’s always a good idea to know as much as possible about your competitors’ Facebook Ad campaigns, and what kinds of strategies they’re using to accomplish their marketing objectives. There are a number of approaches you can use to monitor the advertising

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The Impact of Facebook's Video Ranking Updates

The Impact of Facebook’s Video Ranking Updates

In a recent announcement, Facebook declared its intention to modify its own news feed algorithm so as to reward producers of video content which generates the most repeat views, and which enjoys the longest average viewing times. Also included in this

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New Facebook Tools for WhatsApp and Messenger

New Facebook Tools for WhatsApp and Messenger

According to Facebook, the interactions on its social media platform as well as all other platforms are increasingly headed in the direction of making greater use of messaging tools. For this reason, Facebook announced some major new features at the

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A New Look Coming for Facebook

A New Look Coming for Facebook

One of the announcements made at the recent F8 Conference hosted by Facebook, is that the platform itself will be getting something of a makeover, with a brand new look that abandons its traditional blue scheme. Some industry experts believe

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