Category Archive for "Facebook Marketing Tools"

Facebook’s Look into Smart Sunglasses of the Future

Facebook’s Look into Smart Sunglasses of the Future

Facebook has taken the plunge into the smart glasses market by developing a version of eyewear equipped with augmented reality capability, and it believes these new smart glasses just might be capable of replacing your smartphone, although that won’t happen

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Facebook is Testing a New Private Messenger Chat Feature

Facebook is Testing a New Private Messenger Chat Feature

Reverse engineering experts have become aware of tests being conducted by Facebook currently, which will use a new post type for the purpose of directing viewers through to a Messenger private chat grouping. Basically, this new capability will permit users

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Facebook is Testing Two New Advertising Features

Facebook is Testing Two New Advertising Features

Facebook recently announced that it is testing two new ad features. One of them involves an in-app checkout feature associated with dynamic ads which are placed in the Facebook News Feed. The other feature is a new capability which can

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Why Facebook May Start Hiding 'Like' Counts

Why Facebook May Start Hiding ‘Like’ Counts

Some time ago, Instagram began hiding its Like counts in seven different countries around the globe, presumably as a precursor to hiding them for all users around the globe. Facebook now appears to be testing the same kind of operation

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You Are Missing Out by Not Using Instagram and Facebook Story Ads

You Are Missing Out by Not Using Instagram and Facebook Story Ads

More than two years ago, Instagram launched its initial rollout of Story Ads, and about one year ago Facebook launched a version of Story Ads all its own. Both ad formats have been tremendous successes for each of these platforms,

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Should You Be Using Facebook's New Lead Generation Feature?

Should You Be Using Facebook’s New Lead Generation Feature?

Back in May of this year, Facebook first announced an automated feature for lead generation, to be used in conjunction with Messenger, and which would be made available to all advertisers. This new feature has now been rolled out all around

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What You Need to Know About Facebook's New Screen-Sharing Messenger Option

What You Need to Know About Facebook’s New Screen-Sharing Messenger Option

Facebook is currently involved with intense testing on a new video option for Messenger which would allow you to share your phone screen while chatting in Messenger, rather than having to use the built-in camera. This new option would enable you to

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Facebook Looks to Increase Engagement by Adding More Badges

Facebook Looks to Increase Engagement by Adding More Badges

In 2018, Facebook rolled out to account members the concept of group badges, which are little notes and graphics that appear alongside group member names, and are placed within group posts, in the section for comments. With these badges, each

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