Category Archive for "Facebook Ads"

Facebook is Testing Two New Advertising Features

Facebook is Testing Two New Advertising Features

Facebook recently announced that it is testing two new ad features. One of them involves an in-app checkout feature associated with dynamic ads which are placed in the Facebook News Feed. The other feature is a new capability which can

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Why Facebook May Start Hiding 'Like' Counts

Why Facebook May Start Hiding ‘Like’ Counts

Some time ago, Instagram began hiding its Like counts in seven different countries around the globe, presumably as a precursor to hiding them for all users around the globe. Facebook now appears to be testing the same kind of operation

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You Are Missing Out by Not Using Instagram and Facebook Story Ads

You Are Missing Out by Not Using Instagram and Facebook Story Ads

More than two years ago, Instagram launched its initial rollout of Story Ads, and about one year ago Facebook launched a version of Story Ads all its own. Both ad formats have been tremendous successes for each of these platforms,

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Should You Be Using Facebook's New Lead Generation Feature?

Should You Be Using Facebook’s New Lead Generation Feature?

Back in May of this year, Facebook first announced an automated feature for lead generation, to be used in conjunction with Messenger, and which would be made available to all advertisers. This new feature has now been rolled out all around

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What You Need to Know About Facebook's New Screen-Sharing Messenger Option

What You Need to Know About Facebook’s New Screen-Sharing Messenger Option

Facebook is currently involved with intense testing on a new video option for Messenger which would allow you to share your phone screen while chatting in Messenger, rather than having to use the built-in camera. This new option would enable you to

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Facebook Looks to Increase Engagement by Adding More Badges

Facebook Looks to Increase Engagement by Adding More Badges

In 2018, Facebook rolled out to account members the concept of group badges, which are little notes and graphics that appear alongside group member names, and are placed within group posts, in the section for comments. With these badges, each

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Using Facebook with Traditional Advertising Methods

Using Facebook with Traditional Advertising Methods

Many small businesses simply don’t have the budget for running outdoor ads, which include billboards, bus shelters ads, and other methods of advertising out-of-home (OOH). For those small businesses which do have the budget for it, there just might be

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Instagram Business Profile vs. Facebook Business Pages

Instagram Business Profile vs. Facebook Business Pages

There is no doubt that Instagram is the platform of the day, recently passing the billion active users milestone, and hosting more than 500 million Stories from users every day. However, some business users are growing concerned, despite that enormous

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