Category Archive for "Facebook Ads"

Instagram vs Facebook: Comparing Audience Sizes

Instagram vs Facebook: Comparing Audience Sizes

With the continued rapid growth of Instagram, advertisers who formerly used Facebook exclusively are now beginning to consider Instagram as a viable platform for their marketing efforts. Having recently passed the 1 billion active user threshold, the potential for reaching

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The Top 5 Reasons You Should Still Be Using Facebook

The Top 5 Reasons You Should Still Be Using Facebook

There was a time when Facebook was considered the social media platform. Yes, there were other platforms, but whenever people thought about social media, Facebook was the first thing that came into their minds. Naturally, this made it the ideal platform for

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How To Benefit Big Time From Social Media Video

How To Benefit Big Time From Social Media Video

This may not be news to anybody by now, but video advertising is huge on social media, and it only stands to get bigger. Not only are there far more video ads on Facebook than there were just a few

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Facebook Split Testing: Should You Be Using It?

Facebook Split Testing: Should You Be Using It?

If you’re going to have a successful Facebook marketing campaign, you need to constantly monitor your ads to see what works and what doesn’t. Before, this took a lot of very slow trial and error, and while there is still

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