Category Archive for "Facebook Ads"

Facebook's Guide to Reaching Users at Important Times

Facebook’s Guide to Reaching Users at Important Times

Facebook has issued a report entitled ‘Moments That Bring People Closer Together,’ and in this report the authors claim that people are connecting and interacting in the modern era in ways which are drastically different from prior times, and this

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Tips for Creating Effective Facebook Ads for Stories and Feeds

By now, just about everyone knows how effective Facebook advertising can be. The social media network generated close to $27 billion in ad revenue in 2016, and that number will almost certainly grow over the next few years. And yet, it can

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More on Facebook’s Enhanced News Feed Algorithm

More on Facebook’s Enhanced News Feed Algorithm

In May of this year, Facebook announced a News Feed algorithm update which emphasized the reduction of clickbait reach as well as the ability to boost content from those people who are highest on your priority list. This News Feed

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Researching the Facebook Ads of Your Competitors

Researching the Facebook Ads of Your Competitors

It’s always a good idea to know as much as possible about your competitors’ Facebook Ad campaigns, and what kinds of strategies they’re using to accomplish their marketing objectives. There are a number of approaches you can use to monitor the advertising

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