Category Archive for "Ecommerce"
What Marketers Should Know About the New EU Copyright Directive
You may have heard a lot of buzz about the new European Union’s Copyright Directive, and that may have caused you to be concerned or at least to wonder about how it would impact your marketing strategy. There are certain sections
B2B Video and Social Media
Today’s B2B marketers realize that the most effective way to develop a digital content strategy is by reaching out to customers on the social media platforms where they actually spend time and providing them with content they need and want.
How Effective is Interest Tagging on Facebook?
With the release of Facebook’s new Preferred Audience Optimization, the social media giant is declaring that these new interest tags will increase click-through rates (CTR) and that they will not limit the reach your organization has on the platform. In
Improving Organic Reach on Social Media
It seems that the more time that goes by, the more your organic reach is reduced on the social media, to the point where it might only be a fraction today of what it was five years ago. There are
