Category Archive for "Ecommerce"
Subscription-Based Businesses Can Learn Tons From Their Churning Customers
There has been a huge increase in the number of subscription businesses in recent years, with roughly half of all consumers subscribing to at least one service which is media-related. All business owners want their company to be successful over
E-Commerce Tools to Massively Increase Conversions
E-commerce websites provide products and services to individuals and business consumers all around the globe, and they’ve been doing this for quite a while now. Since there is an inexhaustible supply of customers available to purchase from online stores, there
Why You Should Begin Planning Your Christmas Social Campaigns Now
The last quarter of every year is when the biggest retail shopping numbers are always posted, primarily because the biggest holiday seasons are contained within that last quarter. Consumers everywhere are purchasing Christmas presents as well as household decorations, they’re making plans
What Marketers Should Know About the New EU Copyright Directive
You may have heard a lot of buzz about the new European Union’s Copyright Directive, and that may have caused you to be concerned or at least to wonder about how it would impact your marketing strategy. There are certain sections
B2B Video and Social Media
Today’s B2B marketers realize that the most effective way to develop a digital content strategy is by reaching out to customers on the social media platforms where they actually spend time and providing them with content they need and want.
How Effective is Interest Tagging on Facebook?
With the release of Facebook’s new Preferred Audience Optimization, the social media giant is declaring that these new interest tags will increase click-through rates (CTR) and that they will not limit the reach your organization has on the platform. In
Improving Organic Reach on Social Media
It seems that the more time that goes by, the more your organic reach is reduced on the social media, to the point where it might only be a fraction today of what it was five years ago. There are
Twitter Adds Options for Sharing Personal Information
Twitter recently announced some additional options which will allow the platform to move faster when responding to incidents where personal privacy has been violated. The new options allow you to specify the type of personal information which is being shared within any
