Category Archive for "Ecommerce"
B2B Video and Social Media
Today’s B2B marketers realize that the most effective way to develop a digital content strategy is by reaching out to customers on the social media platforms where they actually spend time and providing them with content they need and want.
How Effective is Interest Tagging on Facebook?
With the release of Facebook’s new Preferred Audience Optimization, the social media giant is declaring that these new interest tags will increase click-through rates (CTR) and that they will not limit the reach your organization has on the platform. In
Improving Organic Reach on Social Media
It seems that the more time that goes by, the more your organic reach is reduced on the social media, to the point where it might only be a fraction today of what it was five years ago. There are
Twitter Adds Options for Sharing Personal Information
Twitter recently announced some additional options which will allow the platform to move faster when responding to incidents where personal privacy has been violated. The new options allow you to specify the type of personal information which is being shared within any
