Category Archive for "Digital Marketing"
Developing Brand Identity Through Digital Storytelling
Social Media isn’t what it used to be, and developing your brand identity can be a challenge in an oversaturated market. Your audience has become wise to clickbait and will pass it right on by every time. In 2021, engaging
Social Media Marketing in the Time of COVID-19
Social media marketing and small business management have changed in many drastic ways since 2020 started just a few short months ago. COVID-19 has brought with it a huge shift in the way many businesses are being run, whether that
Upcoming Social Media Trends for 2020
To be successful at using social media as a big part of your marketing strategy, it’s necessary to be aware of emerging trends so that you can incorporate them into your overall approach. A survey conducted among thousands of marketing professionals
Your Checklist for Social Media Marketing Success
With the new year fast approaching, now may be a good time for you to consider updating your social media marketing approach, so as to incorporate new trends and emerging patterns in social media usage. LinkedIn has recently published a simple checklist
Digital Marketing Trends for 2020
If you were to characterize all the biggest marketing trends for 2020, you could probably include them all under the category of ‘More’. This means more web video, more outstanding content, more influencer marketing, and just more of everything that will help
How to Acquire Leads via Social Media
A great many companies these days recognize the value of social media in reaching customers, and that’s why they maintain an active presence on social media. In addition to all the other benefits which can be derived by having an active presence,
The Ins and Outs of Structuring the Perfect Blog Post
Everyone these days is posting on social media, whether it be photos, videos, short-form content, or long-form content. Given the fact that there are so many social media users, it’s no exaggeration to say that pretty much every one considers himself/herself
Social Media Marketing for the Fashion Industry
Virtually every company involved in the fashion industry has a common goal in that they’re looking for affordable and innovative ways to increase the level of their sales, and ultimately to make their businesses more profitable. That makes it a
