Category Archive for "Digital Marketing"

Maximizing Your LinkedIn Social Selling Index For Sales Professionals

Maximizing Your LinkedIn Social Selling Index For Sales Professionals

The LinkedIn Social Selling Index, or SSI, has been around for years, but now that the entire globe is moving to a digital-first model, it has suddenly become more relevant. LinkedIn compiles data from your profile based on its four

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How to Upgrade Your Instagram Link In Bio

How To Upgrade Your Instagram Link In Bio

Instagram is great for getting the word out about your business, but how do you optimize your link in bio? Currently, you’re only allowed to have one link. If you have multiple websites, other social media profiles, or anything else

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Defining Your Target Audience On Social Media

Defining Your Target Audience On Social Media

When you cast a net into the waters of Social Media, it’s best to try and get the biggest audience possible, right? Not necessarily. Defining your target audience can actually bring better results! Having one hundred people see your ad doesn’t

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Developing Brand Identity Through Digital Storytelling

Social Media isn’t what it used to be, and developing your brand identity can be a challenge in an oversaturated market. Your audience has become wise to clickbait and will pass it right on by every time. In 2021, engaging

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Social Media Marketing in the Time of Covid-19

Social Media Marketing in the Time of COVID-19

Social media marketing and small business management have changed in many drastic ways since 2020 started just a few short months ago. COVID-19 has brought with it a huge shift in the way many businesses are being run, whether that

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Upcoming Social Media Trends for 2020

Upcoming Social Media Trends for 2020

To be successful at using social media as a big part of your marketing strategy, it’s necessary to be aware of emerging trends so that you can incorporate them into your overall approach. A survey conducted among thousands of marketing professionals

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Your Checklist for Social Media Marketing Success

Your Checklist for Social Media Marketing Success

With the new year fast approaching, now may be a good time for you to consider updating your social media marketing approach, so as to incorporate new trends and emerging patterns in social media usage. LinkedIn has recently published a simple checklist

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Digital Marketing Trends for 2020

Digital Marketing Trends for 2020

If you were to characterize all the biggest marketing trends for 2020, you could probably include them all under the category of ‘More’. This means more web video, more outstanding content, more influencer marketing, and just more of everything that will help

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