Category Archive for "Digital Marketing"

Social Media Marketing in the Time of Covid-19

Social Media Marketing in the Time of Covid-19

Social media marketing and small business management have changed in many drastic ways since 2020 started just a few short months ago. Covid-19 has brought with it a huge shift in the way many businesses are being run, whether that

Read More
Upcoming Social Media Trends for 2020

Upcoming Social Media Trends for 2020

To be successful at using social media as a big part of your marketing strategy, it’s necessary to be aware of emerging trends so that you can incorporate them into your overall approach. A survey conducted among thousands of marketing professionals

Read More
Your Checklist for Social Media Marketing Success

Your Checklist for Social Media Marketing Success

With the new year fast approaching, now may be a good time for you to consider updating your social media marketing approach, so as to incorporate new trends and emerging patterns in social media usage. LinkedIn has recently published a simple checklist

Read More
Digital Marketing Trends for 2020

Digital Marketing Trends for 2020

If you were to characterize all the biggest marketing trends for 2020, you could probably include them all under the category of ‘More’. This means more web video, more outstanding content, more influencer marketing, and just more of everything that will help

Read More
How to Acquire Leads via Social Media

How to Acquire Leads via Social Media

A great many companies these days recognize the value of social media in reaching customers, and that’s why they maintain an active presence on social media. In addition to all the other benefits which can be derived by having an active presence,

Read More
The Ins and Outs of Structuring the Perfect Blog Post

The Ins and Outs of Structuring the Perfect Blog Post

Everyone these days is posting on social media, whether it be photos, videos, short-form content, or long-form content. Given the fact that there are so many social media users, it’s no exaggeration to say that pretty much every one considers himself/herself

Read More
Social Media Marketing for the Fashion Industry

Social Media Marketing for the Fashion Industry

Virtually every company involved in the fashion industry has a common goal in that they’re looking for affordable and innovative ways to increase the level of their sales, and ultimately to make their businesses more profitable. That makes it a

Read More
The Biggest Mistakes to Avoid in Your Social Media Business Posts

The Biggest Mistakes to Avoid in Your Social Media Business Posts

For businesses which have a powerful online presence, especially with regard to social media, there can be a fine line to walk between promoting your business and crossing the line of good etiquette. This is an important principle to be

Read More