Category Archive for "Community Marketing"

Using Social Proof in Your Social Media Marketing

Using Social Proof in Your Social Media Marketing

The term ‘social proof’ is defined as a psychological phenomenon which causes customers and uncommitted users to mirror the actions which others have taken in any given set of circumstances, simply because they feel the need to conform. There is

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What Marketers Should Know About the New EU Copyright Directive

What Marketers Should Know About the New EU Copyright Directive

You may have heard a lot of buzz about the new European Union’s Copyright Directive, and that may have caused you to be concerned or at least to wonder about how it would impact your¬†marketing strategy. There are certain sections

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Top Tips for Getting More Leads Through Social Media

Top Tips for Getting More Leads Through Social Media

Using the social media to supplement your efforts at live events can be a terrific way of maximizing your lead prospecting efforts. Anyone who has participated in such live events will understand how effective they can be at generating interest

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B2B Video and Social Media I $99 SOCIAL

B2B Video and Social Media

Today’s B2B marketers realize that the most effective way to develop a digital content strategy is by reaching out to customers on the social media platforms where they actually spend time and providing them with content they need and want.

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